Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

Activia: Profile and strategy

Or download with : a doc exchange

About the author

 
Level
General public

About the document

Acepublisher .
Published date
Language
documents in English
Format
Word
Type
case study
Pages
3 pages
Level
General public
Accessed
0 times
Validated by
Committee Oboolo.com
0 Comment
Rate this document
  1. The product Activia
  2. The product ranges
  3. The packaging

This wide range is particularly efficient for it meets almost every person's needs. Women have their own brand, kids have their own brands, elderly people have their own brands, and men just have to pick the one they prefer (maybe Danette like the French football players?). This range is also efficient thanks to the top managers who stay on. Initially DANONE's yoghurts used to have too much sweetener, but managers have answered very quickly to the needs arising out of the public awareness of health problems.

Top sold for business strategy

Carlton Polish Co.

 Business & market   |  Business strategy   |  Market study   |  11/18/2011   |   .pdf   |   9 pages

Does competition affect social preferences in the context of a bargaining game? Discuss

 Business & market   |  Business strategy   |  Case study   |  05/21/2012   |   .doc   |   3 pages

Most rated for business strategy

Bank of America

 Business & market   |  Business strategy   |  Presentation   |  07/07/2008   |   .doc   |   17 pages

Benchmarking Vestas against Gamesa wind turbines

 Business & market   |  Business strategy   |  Case study   |  11/15/2012   |   .doc   |   8 pages