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Alitalia Airline : Strategic option

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Acepublisher .
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Language
documents in English
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Type
case study
Pages
33 pages
Level
Expert
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  1. The organisation's external environment
    1. The macro-environment analysis
    2. Porter's matrix
    3. Competitor analysis
  2. The organisation's strategic capability analysis
    1. Resource audit
    2. Value chain analysis
    3. Core competences
    4. Stakeholders
  3. SWOT analysis
  4. Strategic option
    1. Detection of three possible strategic options
    2. Strategic options definition
    3. Success criteria of the strategic options
    4. Final choice

This report is aimed at bringing out the best strategic option for the company Alitalia. To that end, we shall drive a rigorous and in-depth analysis. The study will first determine the organization's external environment and its strategic capability. These internal and external points are then consolidated into the SWOT model. Some strategic options have been found through the TOWS model which is based on the points derived from the SWOT analysis. Further, three of the resulting strategic options have been evaluate through the success criteria tool. This enables us to identify the best option available. This strategy uses the concept of using the organizations strengths avoid any threat. This option consists of the consolidation of high quality service in order to attract new business customers. This option involves both the improvement of the value chain (which is the most important) and the creation of products that are capable of creating value for the business. To conclude, we will explain how the organization suffers a break because of the obligation to obtain a compromise for the stakeholders. Thus, it has been shown that almost all organizations are prevented from choosing the best strategic option for their growth because of the stakeholder's expectations.

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