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Analyzing financial statements: Puma

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  1. Environment and main competitors
  2. Strenghts and weaknesses of Puma
  3. External factors
  4. Strategy

Despite few important sport events, the sporting goods industry as a whole, has continued to record further growth. The healthy growth in the sport lifestyle segment was due to the sustained trend towards fitness and wellness, the increasingly important connection between sport and lifestyle, and the progressive verticalization of sales & marketing. In view of the positive consumer consumption, trade and industry are looking forward to the future with optimism. This positive outlook is also supported by numerous consumer behavior and consumer goods studies. PUMA achieved a new majority in shareholdings by the participation of the French luxury group PPR (Printemps Pinault Laredoute). Integration into the PPR Group will bolster PUMA's market position in the sport lifestyle segment further and yield qualitative synergies. PUMA now not only has the support of a leading, financially strong international luxury group, but can also profit from PPR's global orientation, strong portfolio of premium brands, and also expertize in retail operations.

[...] Nike, Adidas and Puma are consumer The challenge for brands Sport is preferred brands an acquisition mode while maintaining their technical legitimacy. DISTRIBUTION Number of distributors rising All brands do not have the medium More and more countries are necessary to form a distribution distributed. network to sign large retailers Nike, Adidas and Reebok are distributed at a cheaper price. Strong growth distribution via the Internet. shops to be taught multiply (Puma, Nike, Adidas). Exclusive distribution allows brands to present their entire supply and "put to stage" their universe. [...]


[...] n n employed : Debt ratio Balanced financial analysis ratio: I would like to precise that I follow a french document to calculate every ration, so it was sometimes difficult to translate ratio's name, so I'm not always sure of them. In order to have a more global view, I decided to make a 5 years comparison. Performing ratio Return on capital employed: It increase of which is really good. That means that profitability is more and more higher. Asset turnover Globally it is increasing, but we can notice in 2007, it have to be the highest possible, because it measures financial profitability. [...]

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