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Analyzing financial STATEMENTS: Christian Dior (2007)

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documents in English
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case study
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30 pages
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  1. Christian Dior group
    1. Christian Dior history
    2. Organization chart of the group
    3. Activities
  2. Industry overview
    1. Industry results and affectation
    2. Competition overview and Industry segmentation
    3. The new challenges
    4. Summarize
  3. Christian Dior financial analysis
    1. Important facts
    2. The currency market and its impact for the group
    3. Ratios analysis

In a short span of time, the Christian Dior group achieved its main objective: to make LVMH the world leader of the luxury industry. This accomplishment was achieved despite the risks of the prevailing economic situation. Thanks to a rigorous financial management and the purchases made by some of the very famous and recognized brands of the industry, the Christian Dior group knew how to manage its growth and its brand image. The strategic development of the brands encompasses multiple aspects from the voluntarily selective distribution to the irreproachable product developments. Christian Dior remains a leader in the world of fashion for more than 50 years. It was founded in 1945 by Christian Dior and Pierre Allemand. The first objective was to create a high couture house. Christian Dior made the fashion revolution after the Second World War and imposed its style and the new vision of women. The company revived the notion of luxury after a long dismal period marked by the Second World War. We will try to analyze the financial statements of the group. In the first part, we will present the group, its history, its organization and its activities. In the second part, we will present an analysis of the luxury industry, the main actors and the most important facet of 2007 which impacted the sector. Finally, we will analyze the financial statements of the Christian Dior group.

[...] The other groups, as we will see later on, are the principal and direct competitors of the Christian Dior group. The industrial companies are not a bit diversified. They are concentrated in a limited number of market segments. One of the main actors is Clarins. These companies are smaller in size and are competitive to Christian Dior only in a specific segment (example Clarins is a competitor in the Cosmetics segment) The niche groups are also not all that diversified but optimize their portfolio management thanks to very famous brands. [...]


[...] Christian Dior made the fashion revolution after the war and imposes its style and the new vision of women. The company revived the notion of luxury after a long dismal period marked by the Second World War. The company chooses to extend its activities, first in creating perfumes and high fashion, and then established itself in the United States to grab the opportunities of a new booming market in 1948. Year after year, the company never stopped to grow, surprise and impose itself as a major actor. [...]


[...] That tells you that for every in assets Christian Dior group owned during 2007, it sold 0.51 worth of goods and services Operating Cycle The operating cycle indicates that the company spends 320.92 days between the acquisition of inventory and the realization of cash from sales of inventory. This figure increased by almost one week between 2006 and Solvency Data to take into consideration for the calculation Ratios calculation FINANCIAL Assets Total Assets LEVERAGE RATIO Ratio (Long term Debt + Owner' equity) Equity ratio expenses Net Working Capital (Current Assets Current liabilities) 1 Debt analysis Table of the Debt derivative financial assets Breakdown of gross borrowings by nature, In millions First, we can see the long term debt decrease of This significant reduction came from the decrease of the bonds and EMTNs debt, almost between 2006 and 2007. [...]

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