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Apple computer 2006

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  1. From a historic perspective, what were Apple's major competitive advantages?
    1. From 1976 to 1985
    2. The SCULLEY years from 1985 to 1993
    3. The JOBS years from 1997 to today
    4. Recapitulation of the competitive advantages of Apple from a historic perspective
  2. Analyze the structure of the personal computer industry over the last 15 years. How have the dynamics of the PC industry changed?
    1. Consumer-oriented approach
    2. Consumer = knowledge and experienced
    3. Household, laptop, internet access, interactivity
  3. Evaluate Apple's strategies since 1990
    1. International growth
    2. Easy-to-use
    3. Control
    4. Alliances and joint venture
    5. Low-cost and mass market
    6. Internet
    7. Innovation
    8. Retail operations
  4. Has Steve Jobs finally solved Apple's long-standing problems? What impact has the iPod had on Apple's success?
    1. Innovation
    2. Image of Apple and design
    3. New arguments, new way to convince
    4. What impact has the iPod had on Apple's success?

Currently, Apple is one of the most renowned IT companies in the United States and across the globe. Indeed, the net income of the firm rose from $39 million in 1981 to $1335 million in 2005. In 2008 April 23 Apple announced the financial results for the second quarter of the fiscal ended in March 29. The company recorded a turnover of $7.51 billion and reported a quarterly net profit of $1.05 billion.? It is a huge improvement which is a reaction to a specific global strategy, a sense of innovation and the loyalty of the customers.

The story of Apple has started on the 1st of April 1976 when Steve Jobs and Steve Wozniak built a computer circuit board on their family garage. The company quickly had another member to manage the business: A.C. ?Mike? Markkula, Jr., who worked for the chip maker Intel till his retirement at the age of 33.

The team:
-Steve JOBS: the visionary
-Steve WOZNIAK: the technical genius
-A.C. ?Mike? MARKKULA, Jr.: the experienced business man

For this case study, I will start from Apple's major competitive advantages since the inception of the company. Then, I prefer to explain the development of over the last 15 years, which is followed by the evaluation of the Apple's strategies since 1990. Too conclude, I will analyze Steve Jobs' efforts to solve problems and the innovative products like, iPod and iPad that contributed much for the success of Apple..

[...] computer circuit board on their family garage. The company quickly had another member to manage the business: A.C. Markkula, Jr., who worked for the chip maker Intel till his retirement at the age of 33. The team: - Steve JOBS: the visionary - Steve WOZNIAK: the technical genius - A.C. MARKKULA, Jr.: the experienced business man For this case study, I will start from Apple's major competitive advantages since the inception of the company. Then, I prefer to explain the development of over the last 15 years, which is followed by the evaluation of the Apple's strategies since 1990. [...]


[...] Household, laptop, internet access, interactivity At the end of the twentieth century and at the beginning of the twenty first century, consumers have changed a lot and they wanted a computer not only in the work place but also at home. This was really an economic boom for the PC industry because the demand did not stop till a good number of homes had the access to a computer. It was also a period of the open war of technological innovations to produce more computers, to seduce consumers, to be the leader on a market with more competitors (Dell, Hewlett-Packard, Lenovo for example). [...]


[...] The strategy of control is also about the control of the supply chain: Apple Computer practiced horizontal and vertical integration to compete more against IBM. Alliances and joint venture John Sculley is the first who said that it would be beneficial for the company to make an alliance with the competitor IBM. That was in 1991 and the project was named ?Taligent?. The objective of this project was to create a new, a revolutionary operating system. The end of the story was at the end of 1995 with an investment of about $500 million. [...]

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