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Apple Computer, Inc Company Report

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case study
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  1. Introduction
  2. About Apple
  3. The income statement anaysis
  4. Growth trend
  5. New products
  6. The marketing legacy
  7. Conclusion

Apple is truly a solid company that has really shown a lot of growth and innovation over the years. It is no wonder why they are the number one most valuable company now. They have overtaken Exxon Mobil which is valued at $330.77 billion with Apple's very own $337.17 billion (Mclntyre). This is particularly amazing due to Exxon and Walmart of having way higher sales then Apple. The funny thing is that was not that long ago that this happened. Now Apple Inc, is worth $624 billion which is the world's highest valued company ever (Svensson). Apple's products continue to bring about lots of innovation and the consumers just eat it up. This is due to the products being very user friendly and fast but also aesthetically pleasing. "Steve Jobs and to a lesser extent, Steve Wozniak, built Apple on making aesthetically pleasing and easy to use products"(Street). That has been the key or foundation of all products since Steve Jobs has been there. It's also what makes Apple so special and sets them apart from the competitors. For instance when digital mp3 players started hitting the market they were all confusing and complicated to work.

This makes for a hard decision to buy based on hard to work concepts and ugly looking devices. Well Apple like they have grown so well in doing saw this and knew there needed to be simplicity. They came out with the first iPod on October 31st, 2001 in which "The iPod sold beyond everyone's expectations, went on to revolutionize the entire music industry, and the rest is history"(iPod). So like this fine example of how Apple has changed the game and brought innovation they will continue to do so as they stick to their core fundamentals. If Apple's latest business model continues one can be sure that the future business prospects will be huge in the new few years. From 2009 the company has over tripled its revenues and profits making the investors very happy and its own financial health.

[...] It's something no other company really has down in terms of turnout and publicity. With this and Apple's ever growing fan base and loyal customers it's easy to see that Apple will be in great shape with sales and numbers for the years to come. Another statement from a customer, " "We're Apple fanatics," she says. "It's amazing to see people get together and just bond over one thing" (Petrecca). Another look at how great the marketing and legacy of Apple is that the people doing the advertising for them. [...]


[...] The funny thing is that was not that long ago that this happened. Now Apple Inc, is worth $624 billion which is the world's highest valued company ever (Svensson). Apple's products continue to bring about lots of innovation and the consumers just eat it up. This is due to the products being very user friendly and fast but also aesthetically pleasing. "Steve Jobs and to a lesser extent, Steve Wozniak, built Apple on making aesthetically pleasing and easy to use products"(Street). [...]


[...] Apple has become a resilient company and one for the record books. Yes their competitors continue to make advances and new products but not at the level in which touches Apple and comes close to it's sales. References: Apple Inc Form 10-K. "Filed 10/26/11 for the Period Ending 09/24/11 McIntyre, Douglas A. "Why Apple Is Now No Company in the World." Msnbc.com. Msnbc Digital Network Aug Web Oct SVENSSON, Peter. "Apple Sets Record For World's Most Valuable Company At $621 Billion." HuffingtonPost. [...]

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