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Apple corporate social responsibility

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Accountant-Lecturer
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General public
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finance
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California

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Ipcrow L.
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documents in English
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Type
case study
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4 pages
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General public
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  1. Introduction
  2. Corporate Social responsibility
  3. Apple Corporation
  4. Marketing strategy
  5. Conclusion

Corporate Social responsibility is a practice whereby an organization tries to execute ethical practices in its operations. It also entails an organization giving back to the society by contributing to activities that benefit the society. The company benefits because of the good public image it creates among the members of the general public.

Apple Corporation agrees with the concept of corporate social responsibility. It has been implementing the concept for as long as it had been operating. Apple tries to show itself as a responsible firm. It has endeavored to address any problems that an individual may encounter. It strives to rectify any violations that may be found. A clear illustration that shows that Apple adheres to corporate social responsibility is its slogan which states that the most fundamental way of doing the responsibility is observing corporate social responsibility.

The management of Apple Corporation has presented itself as a proponent of corporate social responsibility. There are several examples which illustrate this belief. In 2010, Apple Corporation expanded its initiative of training the employees. It extended training to more than four hundred thousand workers regarding their protections and rights. This is according to Apple's code which is in accordance with local Law. Another example which illustrates Apple's commitment towards adhering to the concept of corporate social responsibility was also manifested in2010. It further prohibits the hiring of underage workers.

[...] Apple Corporation agrees with the concept of corporate social responsibility. It has been implementing the concept for as long as it had been operating. Apple tries to show itself as a responsible firm. It has endeavored to address any problems that an individual may encounter. It strives to rectify any violations that may be found. A clear illustration that shows that Apple adheres to corporate social responsibility is its slogan which states that the most fundamental way of doing the responsibility is observing corporate social responsibility. [...]


[...] It has also managed to attract new customers this approach. The management of Apple Corporation should consider adopting new strategies to promote its activities. This would ensure that it is able to maintain its base in this competitive world. References Hunnicutt, Susan. Corporate Social Responsibility. Detroit, MI: Greenhaven Press Print. Gond, Jean-Pascal, and Jeremy Moon. Corporate Social Responsibility. London: Routledge Print. Trikojus, Tom, Claudia Rowe, Mark McAuliffe, Lisa Hickey, Kieran Doolan, and Brendan Hay. Ethics and Social Responsibility in Business. [...]


[...] Any supplier should be kept on toes through regular audits of the wages they pay the staff. The staff should be encouraged to report any violation of wages and benefits to the relevant authorities in the Apple's management. Another method which Apple can use to ensure that its violators do not violate standards of wages and benefits is to ensure that the staffs are registered by relevant and strong labor unions. The unions would be expected to agitate for the rights of the workers in the event they are violated. [...]


[...] The Apple Corporation can use this notion to its advantage. The perception that increasing the price would reduce the sales would not apply in the case of Apple's products. People would associate this increase in price with class. This would in contrary boost the sales of the products. Apple Corporation has adopted a marketing strategy to market its products. Foremost it has decided to ignore its critics. The management of Apple has decided to ignore criticism of critics who may not be up to any good. [...]

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