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Apple Inc’s ethical philosophy

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Procurement Manager
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Peter M.
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case study
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Values can be defined as the set of ideals that are of high value to an individual in which there is a form of investment either emotionally or in reputation. Ethics on the other hand are generally accepted practices or behavior that can be codified into a set of rules or integrated into a formal system to guide subsequent actions (Velasquez, 2001). In an organization, values are essentially the principles reflective of an organization and are therefore the basis for the goals and objectives of the members within the organization. For example if an organization's value is ?customer satisfaction', then the members of the organization are expected to compromise all other activities that are not in line with the stated values. An employee will for instance stop any production related activities to assist or serve a customer in an effort to fulfill customer satisfaction. Organizational ethics on the other hand is the adherence to behavior and practices that are considered right or moral.

For example hiring and promoting of employees based on merit and not nepotism is considered ethical, while a telephone service provider who blocks calls to and from a rival provider will be accused of being unethical. Values are the guiding principles that result in the prosperity of the organization while ethics aid in building mutual trust and rapport among members and customers. In deference to values and ethics, several organizations can be analyzed to determine if they are operating within the parameters of their stated values and ethics. It is quite common for organizations to publish their values and ethics in order to project a positive image while members of the organization operate under a different set of values and ethics (Velasquez, 2001).

[...] The design and sales team would especially benefit from customer input which would allow them to directly address the need of the market. Each year the members of the organization would vote on a deserving cause that the organization would contribute 1 to 5 percent of its profits in accordance to the compassion to society ethical code. Ultimately, the organization would increase profit margins since all the products released to the market would be designed and packaged in accordance to customer requirements. [...]


[...] Apple Inc.'s Social Responsibilities Apple's primary area of concentration in its corporate social responsibility (CSR) is the environment. According to the organization's website percent of Apple's carbon footprint is derived through production, consumption and recycling while the remaining 3 percent is acquired through the organization's facilities (Apple, 2011). Indeed most of the products are specifically designed to address the issue of carbon emissions which has necessitated the production of slim, thin and light products that are powerful enough to address the conventional technological needs. [...]


[...] The management also considers privacy and secrecy as a core component of Apple's culture which is the reason why Apple field employees are required to be absent when Apple executives brief customers on future products. Consequently, there is no consumer protection at Apple, with most sales employees aggressively competing amongst themselves and Apple resellers which results in poor customer service and misinformation in regards to product support since ?having the right phone number to get around the system to get support, repair or sales issues addressed is often standard operating procedure with Apple? (Sobotta, 2005). Apple's code of ethics is encapsulated into four main terms which are Honesty, Respect, Confidentiality and Compliance (Hertzfeld, 2004). [...]


[...] To date, Apple Inc. is the leading organization in computer innovation, inspiring the creation of laptop computers, mp3 players and tablet devices. Apple Inc.'s Workplace Culture The organization's mission statement is ?Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings? (Leavitt, 2007). The mission statement is the fundamental principle from which all the workplace values within Apple are derived. The organizations values include; good management, aggressiveness in setting and achieving goals, empathy for the customers, social participation, innovation, foresight, individual input, team spirit, excellence in quality, and individual reward (Leavitt, 2007). [...]

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