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Bangalore: Online beauty and personal care market outlook 2012

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Tier2RetailResearch India Pvt Ltd
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General public
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management
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Parul...

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Supriya R.
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documents in English
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case study
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4 pages
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  1. Market outlook
  2. Market structure
  3. Market segmentation
  4. Key developments
  5. Regulations and growth barriers
  6. Future outlook 2016
  7. Proposition
  8. Conclusion

Online beauty & personal care segment witnessed higher double digit value sales growth of 19 on year-on-year basis in 2011-2012. It further registered annual transactions increase of 10 on year-on-year basis in 2012. The segment is stipulated to witness average annual growth of 25% with respect to value terms in next 18-24 months (2012-2014). Fast moving lifestyle along with pollution and stress across personal-professional cycles are core drivers of online beauty & personal care segment in Bangalore. Further, higher discount schemes and availability of wider choice of brands in colour cosmetics and hair care products across online platforms are secondary drivers of marketspace on short to medium term basis. Three online platforms control 60 of Bangalore beauty & personal care virtual marketspace in 2012. Flipkart.com is the market leader with transaction volume share of 30. Urbantouch.com (wholly owned subsidiary of Fashion and You) is the fastest emerging online BPC platform in Bangalore with market share of 15 (2010: 5) in 2012.

[...] Market Structure Three online platforms control 60% of Bangalore beauty & personal care virtual marketspace in 2012. Flipkart.com is the market leader with transaction volume share of 30%. Urbantouch.com (wholly owned subsidiary of Fashion and You) is the fastest emerging online BPC platform in Bangalore with market share of 15% (2010: 5%) in 2012. Online BPC Market Volume and Value sales growth (2011-2015e) 25% 20% Volume Value 19% 15% 20% 15% 12% 9% 10% 12% 25% 25% % Growth 15% 10% 5% 0% 2011 2012 2013e 2014e 2015e Source: Survey results with online OTC BPC website executives (January 2013) Bangalore: Online BPC Market Shares (2012) Flipkart Snapdeal Fashion and You Mygrahak.com Others 33% 30% 7% 15% 15% Source: Survey results with online OTC BPC website executives (January 2013) Tier2RetailResearch India Pvt Ltd | Confidential Bangalore: Online Beauty & Personal Care Market Outlook 2012 Market Segmentation Bangalore online beauty & personal care market is dominated by colour cosmetics and bath & shower segments on long-term basis. [...]


[...] In October 2012, new regulation was passed related to beauty & personal care segment primarily for colour cosmetics segment in India. The Health Ministry has proposed guidelines on offering a bar on sales of imported cosmetics in India unless their manufacturers get the products registered with the apex drug regulator Central Drug Standards Control Organisation. The new regulation will monitor imported cosmetics for their safety. India has no system to regulate imports. This will enhance safety for consumers using colour cosmetics, hair and skin care products on long-term basis. [...]

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