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Business plan for the creation of an enterprise: Bubbles Inc

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case study
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9 pages
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  1. Executive summary
  2. Mission and strategy
    1. The mission statement
    2. The mission strategy
  3. Company history and problem
  4. The market
  5. Objectives
  6. The marketing mix
  7. Advertising strategy
  8. A study on profitability, operations, merchandising and costs
  9. Development, testing, manufacturing strategy, launch and customer support services
  10. The competive reactions
  11. Management and staffing
  12. Contigency plans
  13. Financial projections
    1. Application and repayment of loan
    2. Projected revenue build-up and financial statements
  14. Conclusion

Bubbles, Plc. is going to increase its offer by implementing one of the biggest stores dedicated to children in London and soon all around the world. All the products are designed to fulfill all the kids' needs. Since the kids are kings in today's society (2025), it appears that this market is thriving very fast and in various countries (Japan, Western European countries, the United States).

The entire staff of the Bubbles' store has been assisted by specialists (pediatricians and teachers) to satisfy parents and kids. Both Solène Guibert and Sarhane Fouad were former managers in Disney stores, Claire Vexiau worked for Printemps in Paris, Sarah Bouchrara is a specialist in concept stores and discovering new and innovative designers, she has proved her gift working for Ikea for 4 years, and finally Rémi Barbagianni is an expert in analyzing forecasts of the kids ?products market.

The investors are requesting for a loan to support the preparation of the store, the loan will be paid back before the end of the year and if that is not the case, all the investors would be given shares in the company until they get their money back.

We provide appropriate toys and learning programs that focus on enjoying successful and safe experiences. Those products are made of the best materials and we give the young an opportunity to be designers and to express themselves. Our products are tested in preschools and elementary schools all over the country with the participation of teachers and scientists. Our products have been rewarded by Parent's Choice magazine and many others, and we have all the reasons to think that Bubble could become a leader on the children market up to 2050.

[...] Launch: The Bubbles store will open the last week of August in London. The marketing staff chose this date because it is just before the beginning of school in September. Customer support and services: The company already has a hotline and an after-sales service, all the products are warranted. All the salespersons are trained and able to explain parents how the products work. IX. Schedule Development: The Company will start prospecting for a good building in London two years before the opening. [...]


[...] investors are requesting for a loan to support the preparation of the store, the loan will be paid back before the end of the year and if that is not the case, all the investors would be given shares in the company until they get their money back. II. Mission and strategy The mission statement Once upon a time there was a world filled up with children Take a snapshot of a typical day at children's world and you can't help but notice the fun! [...]


[...] The company chose Boots for several reasons. First, Boots chemists weight through its 1000 branches 35% of the personal market. Boots offers as well free-sales shelves, therefore, the consumer can buy directly on Shelf Pure and Simple etc . or ask advice from a sales assistant to buy Boots. The other chemists constitute the second most important channel with 25% of personal care products. Distribution in superstores (Safeway, Asda, Sainsbury) is not as developed as it is in France but we can try to distribute our product in these channels. [...]

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