Business plan for a start up business in Cameroon
- Executive summary
- Business description
- Business opportunity
- Market strategy
- Business operations
Bell Dames is a clothing line targeting females between the ages 15 to 65. We will not stop at only developing a clothing line but will also use advertisements alongside promotional campaigns to support our company. We plan to work hand in gloves with other companies to develop brand awareness thus strengthening our partnership with the companies involved. Belle Dames plans to market its line as an alternative to already existing clothing lines and our marketing strategies, exclusiveness and high brand awareness are factors which will be used to differentiate ourselves in the clothing market.
The message which will be seen in Belle Dames will be classy, affordable, high class and original cloths. The promotional plan of the company will be different from other clothing companies and will include a marketing communication range. In the future the company hopes to create a section that will comprise of men clothing ranging from the ages of 13 to 65. Based on market growth projection, once start-up funding is secured, the company expects to generate healthy sales revenue in the years that will follow its start up to ensure key success of the company.