Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

Case Study: How Danone and Wahaha, which have all to success in China failed?

Or download with : a doc exchange

About the author

 
Level
General public

About the document

Acepublisher .
Published date
Language
documents in English
Format
Word
Type
case study
Pages
8 pages
Level
General public
Accessed
1 times
Validated by
Committee Oboolo.com
0 Comment
Rate this document
  1. Introduction
  2. `Presentation of the case
    1. Danone: The conqueror
    2. Creation of the China JV
    3. Problem appears in the ?perfect? Joint Venture
    4. Litigated cases
  3. What Danone should have done?
    1. Why this joint venture was a Failure
    2. Loss of trust
    3. Different laws, different cultures
    4. Manage your JV, don't let Chinese
    5. Comparison of Hofstede's model
  4. Conclusion

We are in 1996, DANONE is the number one dairy in the world, and after a merger with BSN in 1973 it became the first food company in France.
Danone achieves many conquests overseas markets; they also carry a lot of mergers and acquisitions.

Already in 1989, after the fall of the Berlin Wall, Danone sent several experts to analyse and capture the market of Eastern dairy products, biscuits and mineral water. They perform several joint ventures in Russia and the Czech Republic.

This is in line with their global conquest Danone wishes to settle in China. They want to sell their products by creating a joint venture. This year, Danone reaches the turnover of 83.9 billion francs.

They perform a joint venture in China with a large partner: Wahaha, China's leading beverage with the president Mr. Zong Qinghou one of the richest man in China, who is also a member of the Chinese Communist Party, with many influence.
So in February 1996 Danone started to conquer China with a new big partner size: Wahaha.

Top sold for business strategy

Carlton Polish Co.

 Business & market   |  Business strategy   |  Market study   |  11/18/2011   |   .pdf   |   9 pages

Does competition affect social preferences in the context of a bargaining game? Discuss

 Business & market   |  Business strategy   |  Case study   |  05/21/2012   |   .doc   |   3 pages

Most rated for business strategy

Bank of America

 Business & market   |  Business strategy   |  Presentation   |  07/07/2008   |   .doc   |   17 pages

Benchmarking Vestas against Gamesa wind turbines

 Business & market   |  Business strategy   |  Case study   |  11/15/2012   |   .doc   |   8 pages