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Case study: Digital cameras and the run for the pixel count

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  1. Introduction
  2. What do you suggest digital manufacturers do to reduce the current perception paradox that increased pixel numbers means better pictured quality?
    1. Steps followed
  3. Survey on digital cameras and photo sharing
  4. If you had to develop an ad for a new digital camera based on your own benefit, where should the emphasis be, using the attention process?
  5. Conclusion

Question: What do you suggest digital manufacturers do to reduce the current perception paradox that increased pixel numbers means better pictured quality? Please use the perception process to substantiate your answer.

Answer:
By the invention of digital sensors technology, digital cameras have completely taken over film cameras and dominated the market. Together the with the boom development of digital cameras, there is a perception of common users that: the more pixels one camera has, the better quality pictures it makes. This is not definitely right. In fact, ??the more pixels you pack on a sensor, the less power each micro sensor has in capturing light? (1). It explains why some half-professional cameras of Canon such as G series have only 10 megapixels but make more beautiful photos than Panasonic Lumix series which own 12 pixels. From my point of view, there is an effective way to reduce this wrong perception by combining 2 powerful strategies together: price and review, which I call it ?prireview?.

[...] Case study: Digital cameras and the run for the pixel count Question: What do you suggest digital manufacturers do to reduce the current perception paradox that increased pixel numbers means better pictured quality? Please use the perception process to substantiate your answer. Answer: By the invention of digital sensors technology, digital cameras have completely taken over film cameras and dominated the market. Together the with the boom development of digital cameras, there is a perception of common users that: the more pixels one camera has, the better quality pictures it makes. [...]


[...] Going on Youtube and search for cameras advertisement, we no longer find that cameras producers emphasize on pixels point. Some of them emphasize on the capturing speed, some emphasize on the quality of color, some emphasize on the design of the camera. In my opinion, most common customers find it hard to get familiar with cameras' software features. For this reason, I will certainly emphasize on the smart easily using software of my camera which can automatically make the best picture for customer without adjustment. [...]

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