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Case study: Sir Richard Branson, Chairman, Virgin Group, Ltd.

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Seth A.
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  1. Introduction
  2. About Sir Richard Branson
  3. Virgin group case study
  4. Conclusion

Richard Branson has become one of the world's most famous entrepreneurs and also one of the most unconventional. Known as a billionaire who's Virgin Group of businesses run the gamete from condoms to wedding gowns to travel. He's almost more known for his publicity stunts which he uses to promote his brand. He's driven a tank down New York City's Fifth Avenue to market his Virgin Cola to the United States, flown a hot air balloon, and even portrayed a drowning victim on Baywatch. Despite or perhaps because of this he is a very experienced and effective leader. He is shown as an ?everyman? due to his casual dress and his distaste for conventional marketing.

?Writing in a British management journal, Alan Mitchell noted that Mr. Branson found his winning formula in the clashing values of the 60's: profit versus people; money versus morality; the corporation versus the consumer; big (business) versus small (human); formal versus informal; planning versus spontaneity; conventionality versus novelty; hierarchy versus egalitarianism; secrecy versus openness. Mr. Branson always choose the humanistic path, and ?yet uniquely, he's turned these values back on business itself, forging an unexpectedly vibrant synthesis? (Branson Case Study).

[...] Just talking about this makes me want to get off the computer and start doing something, anything, to just change up my life. And with that I bid adieu. Glen Rifkin. (09/01/2010). How Richard Branson Magic Works. Retrieved 05/27/2012, from http://www.startupjunkies.org/Branson%20Case%20Study.pdf. Michael Walenius. (07/15/2011). The leadership style of Sir Richard Branson. Retrieved 05/27/2012, from http://michael.walenius.com/?p=141. Richard Branson. (12/14/2011). Richard Branson and the Space Tourism Business Retrieved 05/27/2012, from http://www.entrepreneur.com/article/222430. Kathryn Canavan. (01/22/2012). Branson's 'Screw Business As Usual' has high points. Retrieved 05/27/2012, from http://www.usatoday.com/money/books/reviews/story/2012-01-22/richard- branson-screw-business-as-usual-book/52745386/1. [...]


[...] Case study: Sir Richard Branson, Chairman, Virgin Group, Ltd. Richard Branson has become one of the world's most famous entrepreneurs and also one of the most unconventional. Known as a billionaire who's Virgin Group of businesses run the gamete from condoms to wedding gowns to travel. He's almost more known for his publicity stunts which he uses to promote his brand. He's driven a tank down New York City's Fifth Avenue to market his Virgin Cola to the United States, flown a hot air balloon, and even portrayed a drowning victim on Baywatch. [...]

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