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Corporate Finance: The Coca Cola Company

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documents in English
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case study
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19 pages
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  1. Introduction
  2. Firm, industry and environment
  3. Corporate Ratios Analysis
  4. Cola Wars:Coke vs Pepsi
  5. Conclusion

This paper is a summary of corporate missions in the Coca Cola Company and an analysis of the financial statements by the ratios for the years 2008, 2009, 2010 and 2011. There is also a quick comparison with some of Pepsi results. The objective is to make an overlook of the company and dive into it to analyze by the ratio how this company continues to improve its system. The Coca Cola Company is one of the oldest and greatest international beverage firm. The product was invented by a pharmacian, John S. Pemberton in 1886. In 1888, Asa Candler begins to acquire personal control of the Coca-Cola formula and patents from John Pemberton and his partners. He founded The Coca-Cola company in 1892 in Atlanta, Georgia (1). The company has grown to become quickly a national firm and a global firm. They have based their reputation based on a strong marketing policy. The annual advertising budget has passed from $11,000 in 1892 to a budget of 1 millions USD in 1911 (2). Some advertising are very famous around the world like the one with Santa, that help to create the modern interpretation of St Nick

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