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A new cosmetic product by Nuxe in the market of the Middle East

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documents in English
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case study
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20 pages
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  1. Introduction
  2. The company NUXE
  3. The Market
  4. SWOT analysis
  5. Marketing strategy
  6. Conclusion

With high purchasing power, the Middle East inhabitants are very big consumers of beauty products including organic beauty products linked with the well being of the skin. Our targets are Arab rich men carrying about their appearance and well-being who have to find our product where they are looking for their health, cosmetics and beauty products (high quality and luxury products).

Our target is also tourists and businessmen who travel, because today Qatar becomes a popular destination, with Doha, the capital of Qatar which is a hub where millions people travel every day. We will try to be the most visible than we can, keeping our luxury image. So, we are going to once again adapt our place strategy. Our proposition is to launch a new day cream for men that's going to be sold in the region of the Middle East, where our brand is already presented, in Qatar.

We want to suggest to the Qatari men a new product perfectly adapt to their concern, that is to say it is a day cream, because a man carries more about his well-being and his appearance, but also it is a cream with sun protection, that fact is explained by the demand of Arabic men to protect themselves against sun effect and suntan. There is also the current tendency of westernization. With this new product we want to show to the men consumer especially in Middle East that Nuxe cares of them and want to develop more and more products for them as they do for women.

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