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Cosmetic strategy for the European market

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documents in English
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case study
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8 pages
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The Europeans are big consumers of cosmetics and they are concerned about their well being and appearance. The cult of beauty is a part of European culture.

In this document, the differences in cosmetic spa and the strategy of creating cosmetics Cinq Mondes will be discussed. This is in order to study the evolution of cosmetic creations in the future to integrate the European market.

The popularity of spas: the spa trend is a trend that is on the rise. We can see a current development in Southern Europe (Italy, Spain and Portugal) and the spreading of the trend to Eastern Europe.

Cinq Mondes is poised to enter the European market, distributing its cosmetics for the first time, a profitable strategy, given that the Europeans are big consumers of cosmetics and have good market knowledge. The current trend is inclined to natural and innovative cosmetics that promote the well-being of the body and the mind.

Tags: cosmetic strategy for European market, Cinq Mondes, spa trend in Europe

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