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Delta Airlines

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Teacher
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General public
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ancient...
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London

About the document

Bob s.
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documents in English
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Type
case study
Pages
3 pages
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General public
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  1. Introduction
  2. History
  3. Strategic management
  4. Marketing strategies
  5. Conclusion

Delta airlines started as a crop dusting outfit in 1928 in Monroe Louisiana. It was the first professional crop duster in the whole country. It was founded by a man by the name Woolman who became the chief executive officer for more than thirty years till his death in 1966. Woolman moved the Delta airlines headquarters to Atlanta and made it the hub of its operation in the early 1940s. Delta airlines became the first airline to have nonstop flights in from Chicago and Miami, which were discounted during the nights. Delta airlines were well known for their opposition of deregulation but later had no option rather than to embrace it. By 1953, Delta Airlines had expanded into the Southeast and were now serving the citizens and the southern airlines (Fojt, 2006). It took time for them to expand to the Northeast but by the early 1970s, all this was implemented (Partsch & Wellens, 2009).

In 1956, they installed radars in all their aircrafts and later launched the Convair 880 jet service in 1960. The most significant strategy that Delta Airline undertook was merging with the Western Air Lines in 1986 that was hubbed in Salt Lake City. For the reason that Delta Airline's management treated their employees well, they enjoyed amicable relations regarding their labor and also a number of union contracts. There was high productivity, high work morale and excellent service that kept customers coming back and sticking to their services. In 1996, the motivated workers made an effort and dug from their pockets to but the company a jet. In 1997, Delta airlines introduced the Boeing 777s and became the first to board more than a hundred million passengers in one year. More advancement was made in the next year when they lay the foundation to include the first international cargo alliance with SwissCargo. They also installed automatic defibrillators on all their aircrafts. In 2003, Delta airlines became the first airline in America to provide pre-recorded audio information regarding flights at the gate (Katel, 2008).

[...] Delta Airlines Delta Airlines History Delta airlines started as a crop dusting outfit in 1928 in Monroe Louisiana. It was the first professional crop duster in the whole country. It was founded by a man by the name Woolman who became the chief executive officer for more than thirty years till his death in 1966. Woolman moved the Delta airlines headquarters to Atlanta and made it the hub of its operation in the early 1940s. Delta airlines became the first airline to have nonstop flights in from Chicago and Miami, which were discounted during the nights. [...]


[...] Today, Delta airlines serve more than three hundred destinations in six continents. They in addition have an estimated seven hundred aircrafts with at least thirteen thousand flights per day and one sixty million passengers annually. Strategic management Before Delta airlines came into the commercial airline industry, they were well known for being active in the agriculture industry. The company introduced the use of flight crews and stewardess to ensure their services were efficient. They also contributed to the war efforts in the early 1940s. [...]


[...] In the same year, they started more expansions with more routes to the Caribbean and Latin American routes. After the expansions, the management decided to go into Africa and first invested on the Southern African side with flights to Dakar and Johannesburg South Africa. They were able to reemerge from bankruptcy in 2007 after they defeated the takeover by the US Airways. Delta merged with Northwest in 2008 and created a global airline that had operations in most regions of the world (Fojt, 2006). [...]

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