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E-business as a support of an emerging business model: collaborative consumption

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Thomas R.
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  1. Introduction
  2. The development of information and communication technologies
    1. The TIC development within household
    2. The e business' growth
  3. Favors the collaborative consumption
  4. The illustration with AirBnB
  5. Conclusion

Last few years, information technology (IT) has known an important development that places it as an essential tool in our world functioning. In developed countries IT are everywhere. The place that takes the new technologies has become more and more important and it is now a strategic factor for government: Even for war now, effectiveness IT is a factor of victory. During the ?Arab Spring? events in 2011, social media have been hugely using by the population. Although, the Tunisian government try to deleted Internet networks for the population, lot comments and pictures of the revolution were posting on social medias. We can also illustrate the importance of new technologies in our societies with the current event that impact all the world with what we call the ?Snowdengate? and the spy ring of the National Security Agency (NSA) of the United State of America (U.S.A.). An ex agent of the NSA, Edward Snowden has revealed the NSA espionage programs, called Prism, that collect all information about telecommunications of U.S.A. enemy's countries but also allies countries like France or Germany. We learned that the American agency could be aware of every communication from populations, firms or governments thanks to high technologies. Such possibilities couldn't be so easily done, 20 years ago, without the development of IT. The French newspaper, Le Monde, release an article on this event and highlight an interesting issue: ?(?) at a time when the power of new technologies has made a planet level ?Big Brother' possible; it is urgent to discuss the impact of the phenomenon on our freedom. ?1 Because the IT developments are recent we need to step back and think about consequences of risks that it can bring.

[...] The mix of new technologies and willing of another consummation bring the collaborative consumption. With the successful example of AirBnB we understand that it is only the beginning of the movement. However it is important to stress an important point. The sharing economy has been also support by the economical crisis that our societies knew since many years. Difficulties of many households to live decently favor this form of consummation. Other movements are beginning to increase recently, also because of economic difficulties and also with new technologies like medical online consultations. [...]


[...] The Peer 2 Peer system is one of the main technology improvements that permit to connect people. The key of the collaborative consumption is the connection between millions of people. Even if people want to share and change their way of consuming, without a way to connect together it could be impossible. How could I know that someone in Japan has the DVD I want while I'm in France without Internet? As we said it is the return of the common sense because swap and share are new phenomena. [...]


[...] The illustration with AirBnB AirBnB is a Californian company from San Francisco created in 2008 that is to say at the beginning of the collaborative consumption creation. The company describe it activity as trusted community marketplace for people to list, discover, and book unique accommodations around the world online or from a mobile phone. There are all collaborative consumption parameters are this description: classic consumption alternative, the share and new technologies. It is a simple concept: in one hand, there are some people who have a place available room or the entire home) and who decided to rent it against remuneration. [...]


[...] It was a huge machine and weighed more than 30 tones. Then in 1969, the first electronic message was sent with the ARPANET networks also in the U.S.A According to the International Telecommunications Union at the end of of the world population will have access to Internet. It represents more than 2.7 billions of people that will be connecting to Internet Those figures show how the new technologies development evolved rapidly. In this part we will see how the ICT evolution and the growth of the e-business impact customer and change their way of consuming The TIC development within household We are going to focus here on the French household. [...]


[...] d'Amelle Nebia, Marketing Magazine ?Consumption 2.0 Article from Futurist. Jan/Feb2013, Vol Issue p6-8. 3p Color Photograph. By Hugo Garcia. Ebsco resources ?Beyond Zipcar: Collaborative Consumption? article from Harvard Business Review. Oct2010, Vol Issue 10, p30-30. 3/4p Chart by Botsman Rachel and Rogers Roo. Ebsco resources 17 www.oboolo.com ?12_Airbnb (cover story)? Fast Company. Mar2013, Issue 173, p104-105. 2p by Harrison, Lindsay. [...]

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