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EADS insider trading affair : Economic intelligence

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documents in English
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Type
case study
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6 pages
Level
General public
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  1. Introduction
  2. EADS crisis story and phases
  3. EADS crisis communication plan intent and impact
  4. Conclusion

Nowadays, the globalization is in expansion and the competition is aggravated. In its economical war, the major stake is the information which became the key success factor for many companies. Indeed the information allows watching the firm's environment as well as the following of the concurrent behavior and strategies. It permits to forecast the market evolution as well as the development of new technologies.

A perfect know-how of its environment permits to a firm to anticipate and evaluate the threats on its market. Consequently the management can take more efficient decision contributing to their activities development. In brief, today the information became major to stay competitive and it's became the main factor of a firm's success.

Moreover as the environment is evolving a firm has to collect information continually. Consequently there are different ways to collect it such as through the economic intelligence process defined like the control and the protection of the relevant strategic information for every economic actor. It has for purpose the economy's competitiveness and the companies' security. It represents a multidisciplinary process: analyze the information suppose to combine technical, economics, commercials and financials competencies.

The protection of data or sensitive sites appealed to multiple specialties. That's why the implementation of a specific organization, in particular within the company, is necessary, as well as the appeal to all the useful resources, in particular those whom the administration gives available to all.

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