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Case studies in business strategy 601 to 630

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29 Sep 2010
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Case Study: Gazprom

Case study - 14 pages - Business strategy

Gazprom believes that its people are the reason that the company is being so successful. “There would be no revenues without our people” as Anne Sheen, the Human Resources Manager said. There are already 80 people at the moment, from the two who started the company seven years ago, the...

29 Sep 2010
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Alitalia Airline : Strategic option

Case study - 33 pages - Business strategy

This report is aimed at bringing out the best strategic option for the company Alitalia. To that end, we shall drive a rigorous and in-depth analysis. The study will first determine the organization's external environment and its strategic capability. These internal and external points are...

29 Sep 2010
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Relationships between the Giants in Retailing: How WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain

Case study - 10 pages - Business strategy

The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analyzing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the business to business...

29 Sep 2010
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The Aircraft company Airbus

Case study - 8 pages - Business strategy

This document attempts to answer the various questions that hover around the minds of businesses worldwide. Some of the pertinent queries that arise are: 1. Where is the organization headed to in terms of strategic direction? 2. How is the organization performing so far in relation to the...

29 Sep 2010
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Algae exportation to Japan

Case study - 23 pages - Business strategy

Within the framework of realization of this file of international trade, it is asked of us to market an original product in a country of our choice. We chose a product, like food-algae . This product currently knows an increase in its sales. Moreover, it is an original product, owing to the fact...

29 Sep 2010
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The Volkswagen Group : A study

Case study - 31 pages - Business strategy

As the largest automobile manufacturer in Europe and 5th in the whole world, the Volkswagen Group focuses on the automotive market and offers products and services along with an entire automotive value chain. With nine independent brands, the Group provides a unique range of models from the...

29 Sep 2010
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Case study: Amazon.com - published: 29/09/2010

Case study - 6 pages - Business strategy

Amazon.com, which went online in 1995, has been the first company to thoroughly understand the fundamental basics of e-commerce, and who skilfully knew how to use the evolutions in the Internet landscape and composition to its advantage, constantly adapting to the market. Amazon.com is an...

29 Sep 2010
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Case study: PepsiCo

Case study - 7 pages - Business strategy

PepsiCo, the manufacturer of Pepsi-Cola, Diet Pepsi and related products, discovered the value and necessity of accurate and consistent communication in 1993, when multiple claims all around the USA reported that syringes and other hazardous products were found in Diet Pepsi cans. From the...

29 Sep 2010
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Hewlett-Packard: The Flight of the Kittyhawk

Case study - 10 pages - Business strategy

The technology industry is a market of change, due to innovative breakthroughs. But for the firms in this sector, the challenge is to predict success. The disk drive industry provides some characteristics of how changes can cause certain types of firms to succeed or fail in choosing for instance...

29 Sep 2010
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Presentation of the Dell firm

Case study - 25 pages - Business strategy

Dell Computer Corporation was created in 1984 by Michael Dell, from Austin University in Texas, with an investment of $1000 and the will to suppress intermediaries in the computer industry. In 1985, the company Dell launched its first computer, the Turbo, featuring the Intel 8088 processor. In...

29 Sep 2010
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The Strategy Analysis of Southwest Airlines Company

Case study - 10 pages - Business strategy

In 1996, Southwest Airlines was a successful and profitable low-cost airline company, operating in south-eastern US markets. After entering the Florida market, the company had to face certain strategic challenges. It was a big challenge to maintain the profitability while competing with all the...

29 Sep 2010
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Company Overview: Leroy Merlin DIY

Case study - 18 pages - Business strategy

Leroy Merlin sells “do-it-yourself products” in 13 different domains including painting, sanitary equipment, gardening, etc. The Leroy Merlin group is the sixth leading group in the world in this sector with an increase in turnover from 2654 million euros in 1998 to 4088 million euros...

29 Sep 2010
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Business strategy: How Dell Computer uses technology to gain competitive advantage and keep its leader position on the PC market ?

Case study - 22 pages - Business strategy

When Dell's CEO, Michael S. Dell and President, Kevin B. Rollins met in the fall of 2001, they were confident that the company was recovering from the global crash of personal computer (PC) sales. In fact, Dell is the master at selling PCs directly and bypassing middlemen and thus delivers PCs...

29 Sep 2010
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Brand management - Land Rover North America

Case study - 12 pages - Business strategy

Range Rover of North America subsidiary opened its doors in 1987. In seven years, the firm had grown from a distributorship selling only one Land Rover model to a multi-product firm with three vehicles under the corporate brand. In 1992, the firm changed its name to Land Rover North America...

29 Sep 2010
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The Orange Development Strategy

Case study - 4 pages - Business strategy

The document gives insights into the history of the Orange Company, Orange's strategy, Presence of Orange in world and European markets and the impacts of the strategy adopted by Orange. Launched in April 1994, Orange was the fourth mobile phone operator on the British market. By the end...

26 Jul 2010
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Case study: Levis Strauss Signature

Case study - 4 pages - Business strategy

The denim apparel market since the year 1873 became a segment offering ideal conditions for the growth of Levis. The company derives maximum profit from its operations in the denim apparel segment. Based in San Francisco, the company employs 12,300 people and generates 64% of its net sales in the...

26 Jul 2010
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The cemetery for dogs

Case study - 4 pages - Business strategy

Mr. and Mrs. Levesque wanted to start their own business by opening a cemetery for dogs in the Lyon region. The idea came to the couple after the death of their dog. The pet cemetery which is the burial ground for dogs and cats has been landscaped by a landscape architect. In addition, Mr....

28 Jun 2010
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Analysis of organizational boundaries: A case study of the automotive industry

Case study - 7 pages - Business strategy

Until the sixties the French automotive industry was operation on the principle of industrial integration. Gradually, however the industry was be inclined to break this mode of operation in light of the transformation of the market and the pressure it brings with it. Automobile manufacturers...

28 Jun 2010
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Aquarium La Rochelle: Attracting Spanish customers to the aquarium

Case study - 4 pages - Business strategy

The Spanish population comprises only 0.4% of the clientele of the aquarium, yet studies of the House Commerce of La Rochelle recorded an increase in visitors in the region. The Spaniards were not moving to La Rochelle. Thus the commercial services offered by the Aquarium should draw clientele....

21 Jun 2010
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Operations improvement plan for Procter & Gamble (P&G)

Case study - 4 pages - Business strategy

Procter & Gamble (P & G) is the biggest producer of household products in the USA. The company was established in Cincinnati in 1837. After the WW2 the company began its expansion in Europe and then - to the rest of the world. The company has one of the largest and strongest portfolios of...

21 Jun 2010
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Ad review of the Bulgarian Flirt Vodka

Case study - 3 pages - Business strategy

FLIRT VODKA is probably the most famous vodka in Bulgaria. The drink is the unquestioned leader on the Bulgarian market. The main themes in the advertising campaign of the vodka are coquetry and flirt; growing fast into sexual intercourse. The ad suggests that flirt is an art. The unique...

18 Jun 2010
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The history of Apple

Case study - 10 pages - Business strategy

Steve Wozniak, the cofounder of Apple, invented the Apple 1, the first Apple Personal computer. To make it easier to use, the switches were replaced by a keyboard. He used a TV screen as a display, rather than a series of diodes. Only 200 units were created in 1976. The money earned from the...

18 Jun 2010
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Michelin: Case study

Case study - 5 pages - Business strategy

Michelin designs, manufactures and sells tires for every type of vehicle. In addition to this, it also publishes maps and atlases, and has diversified into the production of GPS navigation instruments. Michelin stands out among its competitors by dint of its strong innovation policy, significant...

22 Jan 2010
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Lloyds TSB's mergers

Case study - 10 pages - Business strategy

Lloyds TSB Group is fourth biggest British clearing banks in the United Kingdom. It offers a broad variety of global banking and financial services. It has almost 3,000 branches throughout the United Kingdom, and its global business is conducted in 47 countries, with the United States, Canada,...

22 Jan 2010
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Entrepreneurship and innovation management: A case study of Apple

Case study - 9 pages - Business strategy

An individual's qualities as an entrepreneur are very important in the investigation of entrepreneurship since setting up a new firm is very much an individual decision. The entrepreneurial behavior to find a firm is triggered by the individuals' endowment, his social network, and the...

22 Jan 2010
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Unilever's strategy: Path to growth

Case study - 15 pages - Business strategy

A company that was founded in 1930 during the merger between Margarine Unie, a Dutch company and Lever Brothers, a British based soap and detergent company. Before the merger both the company were buying raw materials from same suppliers and similar distribution channels. Both the companies were...

22 Jan 2010
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Importance of quantitative research

Case study - 5 pages - Business strategy

Quantitative research is a technique for comparing relationship between time, weight, size and performance. The purpose of quantitative market research is to have an increased understanding of the product ‘First Fruit'. This research is numerically oriented and requires attention of...

09 Dec 2009
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Case study: Eastman Kodak

Case study - 14 pages - Business strategy

In its continuing thrust to foster long-term growth, development and success, Eastman Kodak Company is now faced with the dilemma to sustain in the mature and slow-growing silver-halide business. In addition, the company is contending with a legion of competitors to achieve and sustain a dominant...

30 Nov 2009
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Case study: How Virgin mobile successfully thwarted competition through innovative marketing

Case study - 4 pages - Business strategy

This paper focuses on operations of Virgin Mobile, USA. It would be helpful to see what strategies Virgin used by analyzing the competition, consumers and the company aka the three C's. Let us first look at the company itself. When consumers look at virgin, they are concentrated on the...

20 Nov 2009
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Case study: Britannia's strategic expansion into Argentina

Case study - 13 pages - Business strategy

Argentina holds a profitable market for BIL, not only to increase revenue, but also to tap the market, otherwise unexplored by the firm. Post the severe slump in 2002, the sector is prospering at a y-o-y rate of 15.8% (Ebscohost, 2009). In 2007, the industry recorded a growth of 14.7% against...