Royal Canin - Case study
Case study - 11 pages - Business strategy
Royal Canin is the history of dogs and cats loving and wondering. It's the history of a will to improve dog's and cat's nutrition to fit better with their needs and specific problems. In 1966, a French country vet, Jean Cathary, had decided to manufacture foods for dogs and cats, after...
A study of capital structure performance using EBIT-EPS analysis
Case study - 24 pages - Business strategy
This study is born out of the need to establish the presence of the responsiveness of capital structure performances through EBIT-EPS analysis as performances indicators to turnovers the company's performances, which is measure of leverage, ratios with respect to the company's needs. Capital...
Security analysis and portfolio management in Collabo Interactive Solutions
Case study - 45 pages - Business strategy
Portfolio management is both an art and a science. It is a dynamic decision making process, one that is continuous and systematic but also requires a great deal of judgment. The objective of this project is to blend theory and practice to achieve a consistent portfolio management process. This...
Working capital analysis of a steel plant
Case study - 43 pages - Business strategy
Finance is the life blood of any business. As like without blood a human being cannot survive similarly without finance a business survive or run. Finance is aptly called as the science of money. It is the study of the principle and the methods of obtaining control of money from those who have...
The marketing strategy of Indiamart Intermesh Ltd
Case study - 46 pages - Business strategy
Today's companies need fresh thinking about how to operate and compete in the new economy. Today's economy is made up of old and new elements and is essentially a hybrid. We term marketing as a function by which a marketer plans, promote and deliver a goods and services to the customers or...
Market study of Duron engine oil to be launched by Cetex Petrochemicals Ltd
Case study - 25 pages - Business strategy
Balmer Lawrie introduced modern day lubricants-greases and oils- in India, initially, bringing them from England and USA and distributing them to tea gardens and other industries. In 1937 the company pioneered the manufacture of lubricating greases in India setting up a small plant in Howrah,...
Capital budgeting tools and analysis of capital expenditures
Case study - 35 pages - Business strategy
Capital budgeting is a financial procedure to ensure that capital is allocated to value adding opportunities. A capital budgeting / investment proposal should be accepted /rejected depending on whether it generates, over the life of investment, returns more than its cost of capital. “Capital...
A look at Religare Securities Ltd
Case study - 29 pages - Business strategy
Apparently nothing but change is stable in the world, which interestingly offers both - opportunities and challenges. Change is an exciting opportunity to reposition oneself because of the survival crisis created by unanticipated change or the excitement offer by the unfolding of new caverns of...
Working capital management - published: 06/04/2009
Case study - 10 pages - Business strategy
Working capital is defined as the excess of current assets over liabilities. Current assets are those assets which will be converted in to cash within the current accounting period or with in the next year as a result of the ordinary operation of the business. They are cash or near cash...
Research on customer satisfaction for the services of Hutchison-Essar
Case study - 25 pages - Business strategy
After the globalization of the Indian economy in 1991 the tele communication sector remained one of the most happening sectors in India. The recent years witnesses rapid and dramatic changes in the field of tele communications. In the last few years more and more companies both foreign, domestic,...
SOLAR-CAL Company
Case study - 17 pages - Business strategy
Solar energy is a market that has been growing for the better part of twenty years. Japan, Germany, and the United States account for more than three quarters of solar panels installed in the world. These countries are at the forefront of this paradigm shift to alternative energy. With very...
Customer's perception towards the service quality of Hyundai
Case study - 34 pages - Business strategy
A detailed & systematic study on the customer relationship management with the sales process, product & after sales service for Hyundai Santro car was under taken in the Bangalore city on behalf of Advaith motors private limited. This survey was taken up to know about the customer relationship...
Reebok International Ltd
Case study - 5 pages - Business strategy
Reebok International Ltd. has been unquestionably one of the juggernauts in the athletic footwear department behind Nike and Adidas for quite some time now. This prestigious shoe company was founded back in 1895, in Bolton, Lancashire by Joseph William Foster. Reebok was formally known as Mercury...
A study on customer expectations on MFD's towards Xerox India Ltd
Case study - 34 pages - Business strategy
Xerox Corporation is the world's leading document management technology and services enterprise. XEROX INDIA LTD is the Indian subsidiary of Xerox Corporation. The US $15.7 billion, Fortune 500 global document management company was incorporated in 1983. Xerox India's strategic intent is...
An overview of the organic semiconductor industry
Case study - 4 pages - Business strategy
In the late 1970s, three researchers published a groundbreaking paper on the discovery that certain classes of plastics were capable of being modified to enable them to function as a poorly conducting metal. So groundbreaking and significant was the discovery that in 2000 the Nobel Prize for...
Marketing Apple: The iPhone "Phenomenon"
Case study - 14 pages - Business strategy
Apple Inc (AAPL) is a leading provider of digital portable entertainment devices, computer systems, software and music. One of its newest devices is the Apple iPhone 3G. This revolutionary cell phone combines together nearly every type of gadget a person would need to carry. Instead of being...
Formal report on the marketing operations of UK's Royal Mail Ltd 2008
Case study - 6 pages - Business strategy
The objective of this report is to evaluate the functional aspects of marketing in UK's Royal Mail Ltd and how it relates to other departments of the organization. The marketing strength of any business organization is largely reflected through its strategic goals and objectives, and the ability...
Lenovo case study
Case study - 3 pages - Business strategy
IBM was founded in 1911 and had a rapid growth during the following years. In 1981, IBM created the Personal Computer. Nowadays, IBM is one of the most famous IT companies. In the beginning, IBM specialized in selling computers. Then the company expanded its business to software and services. In...
Case study Renault - Nissan
Case study - 18 pages - Business strategy
A strategic alliance is an official commercial collaboration, adopted by mutual agreement between companies. The partners of the alliance share, exchange or integrate some their resources for their mutual benefit, while remaining distinct and completely independent entities. For an alliance to be...
Case study: Amazon.com
Case study - 14 pages - Business strategy
Amazon.com is one of the first start-ups to appear around the end of 90's. Following the example of Microsoft or Apple, the appearance of Amazon became a myth, the famous American success story. The founder of the company is Jeff Bezos, a Princeton University graduate. Jeff Bezos was the senior...
Coach and Polo Ralph Lauren (2006)
Case study - 53 pages - Business strategy
Coach began more than half a century ago as a family-run workshop in a Manhattan loft. Six artisans handcrafted a collection of high-quality leather goods. The founder of Coach was first inspired by a baseball glove. After refining it, making it softer and stronger, he created Coach's first...
Equipex: Case presentation
Case study - 50 pages - Business strategy
Early 80s: Expansion of Activities in North America and Asia. Equipex's business grew with the establishment of small sales subsidiaries in India, Thailand and Indonesia. 1981: Establishment of Equipex in Karistan as a Joint Venture with a Karistane firm specialized in the same sector. 1999:...
L'Occitane & the body shop
Case study - 46 pages - Business strategy
Founded in 1976 by Olivier Baussan. Natural & environmental conservation. Vertical integration: in-house production. Sensoriality: natural color, scents and beauty of the Provence region. Authenticity: revive traditional methods & preserve local customs to make authentic products. Respect:...
Tom Ford vs Marc Jacobs
Case study - 52 pages - Business strategy
Jacobs launched his name sake line in 1986 and then in 2001 debuted another critically acclaimed collection, Marc by Marc Jacobs, a collection of comparatively affordable edgy and retro mass-market pieces. His accompanying accessory lines—bags loaded with pockets or buckles, round-toed...
Pirelli vs Continental
Case study - 6 pages - Business strategy
Around 1990, due to a substantial number of tyre manufacturers on the market, Pirelli SpA though of taking over the German tyres company named Continental AG. And after a long merger attempt which lasted more than two years, it finally ended with the sale of the Continental shares, owned by...
Brasserie Duyck
Case study - 4 pages - Business strategy
This article is about studying the case of the Duyck breweries, a company that is four generations old and that is leading the tradition relentlessly free on the French beer Market. The Duyck brewery is one of the remaining independent local breweries that try to survive at the end of the 20th...
Telepizza
Case study - 3 pages - Business strategy
TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? Telepizza has an almost obsessive commitment to growth. At the moment, they have three possibilities,...
Schneider-LeGrand merger
Case study - 13 pages - Business strategy
Beginning with a certain turnover, the EU merger rules are to be applied to cross-border concentrations, irrespective of the size of the company or area of their activity. A pre-merger notification to the European Commission is obligatory. Most cases are closed by the completion of the phase I,...
'Fairbus' or 'Unfairbus'
Case study - 10 pages - Business strategy
By the end of the 1960s, European aircraft manufacturers realized that continued competition among them could result in continued American dominance in the industry. While European airlines operated 25% of the global airliner fleet, the European aircraft manufacturers' global market share was...
Business venturing - feasibility study (March 2008): Hexabus
Case study - 19 pages - Business strategy
The main objective of feasibility study is to know if our business idea is sustainable, and if we could invest it. for this, first we are going to do the analysis of potential customers and competitors. This analysis will approach company's target in terms of age and social class. We determine...
