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An overview of Kinetic Engineering Ltd & the Indian two wheeler industry

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business...
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Bangalore

About the document

Shaharu B.
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documents in English
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indian project
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28 pages
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General public
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  1. Introduction and automobile history
  2. Invention
  3. Origin of motor-scooters
  4. Initial hits
  5. Did you know
  6. Major players in the two wheeler segment
    1. Bajaj
    2. TVS
    3. Hero Motors
    4. Hero Honda
    5. Royal Enfield
  7. Market share
  8. Company profile
    1. Key milestones in the history of Kinetic
    2. Kinetic engineering limited
    3. Kinetic motor company limited
    4. Kinetic marketing and services
  9. Achievements
  10. Products
    1. Motorcycles
    2. Scooters
    3. Scooterettes
    4. Stepthrough
  11. Product launch
    1. Item specification
    2. Comparison chart
  12. Organisation structure
    1. Leadership
    2. Infrastructure and support
    3. After sales service support
  13. Organization structure
    1. Marketing department
    2. Market research
    3. Marketing functions
    4. Quality assurance
    5. Service functions
  14. Manufacturing and logistics department
    1. Functions
  15. Human resource department
    1. The culture
    2. Functions of HRM
    3. Manpower planning
    4. Recruitment and selection
    5. Induction of the new employee
    6. Performance appraisal
    7. organization development
  16. Industrial relations
  17. Finance department
  18. Internal audit
  19. Books and budget
    1. Books
    2. Budget
    3. Establishment
  20. Methodology
    1. Objectives of the launch as decided by the company
    2. Advertising
    3. Sales promotions
    4. Personnel selling
  21. Promotional activities carried out
    1. Brand visibility promos
    2. Bringing the new Zing 80 on the roads
  22. Conclusion
  23. Bibliography

The Britannica Encyclopedia describes a motorcycle as a bicycle or tricycle propelled by an internal-combustion engine (or, less often, by an electric engine). The motors on mini bikes, scooters, and mopeds, or motorized velocipedes, are usually air-cooled and range from 25 to 250 cubic cm (1.5 to 15 cubic inches) in displacement; the multiple-cylinder motorcycles have displacements of more than 1300 cubic cm. The automobile was the reply to the 19th-century dream of self-propelling the horse-drawn carriage. Similarly, the invention of the motorcycle created the self-propelled bicycle. The first commercial design was a three-wheeler built by Edward Butler in Great Britain in 1884. This employed a horizontal single-cylinder gasoline engine mounted between two steerable front wheels and connected by a drive chain to the rear wheel.

The 1900s saw the conversion of many bicycles, or pedal cycles by adding small, centrally mounted spark ignition engines. There was then felt the need for reliable constructions. This led to road trial tests and competition between manufacturers. Tourist Trophy (TT) races were held on the Isle of Man in 1907 as reliability or endurance races. Such were the proving ground for many new ideas from early two-stroke-cycle designs to supercharged, multivalve engines mounted on aerodynamic, carbon-fiber reinforced bodywork.

Two-wheelers owe their descent to the "safety" bicycle, i.e., bicycles with front and rear wheels of the same size, with a pedal crank mechanism to drive the rear wheel. Those bicycles, in turn descended from high-wheel bicycles. The high-wheelers descended from an early type of pushbike, without pedals, propelled by the rider's feet pushing against the ground. These appeared around 1800, used iron-banded wagon wheels, and were called "bone-crushers," both for their jarring ride, and their tendency to toss their riders.

[...] It performs activities such as free service camps conducting emission check holding customer meet holding dealership meet holding service meet Organization Chart Marketing and Service MANUFACTURING AND LOGISTICS DEPARTMENT FUNCTIONS Kinetic products are manufactured in different parts of the country. The organization manufactures the vehicle's chassis and engine which includes the engine related parts, crank case and block piston. The product is manufactured by passing through 3 stages Assembly line - for fixing the different parts of the product by using pneumatic tools Heat treatment - the chassis is manufactured by first passing through a heat treatment process. [...]


[...] I am confident that the Zing's performance, new styling and features at a great price will be very appreciated by the Indian consumer.? Kinetic has lined up an aggressive promotion plan for Zing80 over the months of May and June across the country. To tap into the youth segment, Kinetic has signed on all the leading VJs from MTV to promote Zing 80. The Zing80 is priced at an attractive value price of Rs (on road, Pune), which gives it an advantage of approximately Rs over its competition. [...]


[...] KINETIC MARKETING AND SERVICES The two wheeler industry is growing at an impressive rate of every year with growth rates varying across the different sub segments. The industry which at one time consisted of only scooters and mopeds now comprises of a range of new vehicles, all respectively classified under mopeds, scooterettes, scooters, step thru bikes and motorcycles. With a whole new gamut of models available in this high growth industry, it has become all the more difficult for a customer to select and finalize a vehicle which is as per his needs and expectations and is, at the same time, affordable to his pocket. [...]

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