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Adobe Systems Operations in the European Market

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market study
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"Adobe Systems, a leading provider of desktop, publishing and imaging software technologies, was founded in the US in 1982. Since its inception the company has come up with several award-winning software solutions for professional publishers, document-intensive organizations, business users, web and graphic designers, and consumers. The company ventured into the European market in 1987 when Adobe Systems Europe's headquarters were established in Edinburgh, Scotland. It has since opened offices in France, Germany, Italy, Spain, the Netherlands, Switzerland, the UK and Sweden as well.

Market Trends

The newest trends in the software industry viz. the popularity of mobile devices such as smart phones and tablets, the consumerization of technology and the adoption of cloud computing and SaaS are forcing software companies to rethink their business model, collaborate more closely than ever before. Apps designed for the future will be designed to store data in the cloud and will enable users to move seamlessly between devices from the beginning.

In Europe, Eastern European software industry has emerged as the fastest growing region because of multiple reasons like better manpower services at a relatively lower cost and huge potential for the foreign investors to invest in the sector.
Recent Business Strategies
Recognizing how critical the European Market is to Adobe Systems overall success, the company has been putting in place the infrastructure necessary to offer hosted services in Europe. After successfully offering its hosted services, including its Connect web-conferencing tool in North America, the company is putting the infrastructure into the Irish capital, Dublin, to extend that to Europe. Connect competes with web-conferencing services such as WebEx (part of Cisco) and Microsoft's LiveMeeting.

The company acquired Munich-based Iridas (a leading provider of color grading tools including tools for working with stereoscopic 3D footage) to add to its video product line, and improve the usefulness of Premiere Pro and After Effects for high-end TV and film work.
To get greater access to and expertise in the fast growing Eastern European markets, Adobe acquired InterAKT. This will also enhance its existing product lines, including Macromedia Dreamweaver and Adobe Flex.

In a recent development Adobe announced its plans to open a data centre just outside of London, England to serve its Omniture Business Unit customers in Europe, the Middle East and Africa. This new data centre will provide faster data processing, improved application usability and expand localized data storage capabilities for the company.

With its well thought out acquisitive strategies and restructured and reorganized business units, Adobe looks set to take advantage of the opportunities in the rapidly growing graphics and internet markets in Europe."

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