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Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future

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market study
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  1. Toyota case study
    1. Literature Review
    2. Research methodology and objectives or hypothesis
    3. Research Findings
    4. Research Analysis
    5. Limitations of the case study
    6. Conclusion of the case study
  2. Explanations of the automotive industry in UK and compare to the Japanese
    1. Why the world's leading vehicle have long seen the UK as an important location as an important location
    2. Comparison between Japanese and UK auto industries
  3. Major trends for the future
    1. The automotive industry in Eastern Central Europe
    2. New energy engines

Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern Central Europe is becoming an attractive place for this sector. The reality is that the pollution is touching new heights in the UK. It is important for the citizens to reduce their energy consumption and companies must incorporate a sustainable development policy. In fact, Kyoto protocol and the European commission were concerned about the environmental problems and its preservation. For my dissertation I have distinguished key components which have to be described before beginning my research and analysis. Firstly, I have to take into account the information about Toyota and its history. So, I will analyze Toyotism and all its the notions.

[...] Bio-ethanol in Europe: the case of Ford Ford is launching the car in the UK and is hoping to have the same success the ?Flexi-Fuel Focus has' enjoyed in Sweden. On sale in Sweden since 2001, the Focus is also available in the C-Max version in Sweden. Flexi-Fuel Focus' costs around £200 more than the conventional car and is identical to petrol model except the cylinder head and engine management system. Sweden's bio-ethanol industry is developing fast, car manufacturers like Saab and Volvo want to join Ford by launching bio-ethanol models. [...]


[...] The industry employs more than 240,000 people in 3,200 businesses, including eight volume car makers and many of the world's major component manufacturers Comparison between Japanese and UK auto industries Throughout the 1980s and into the 1990s the superiority of the Japanese automotive industry to its Western competitors was emphasized in the management. It is clear that the Japanese performance superiority was not limited to manufacturing. Compared with European vehicle manufacturers, Japanese vehicle manufacturers shorter lead times for the development of new models, used smaller product development teams and had higher levels of engineering productivity[22]'. [...]


[...] It also contains a far-reaching program of social commitment.[18] Toyota seeks to forcefully address the challenges of global warming and urban pollution by developing a number of innovative environmental technologies and vehicles [ ] In early 2002, Toyota launched the Toyota CAT (Diesel Clean Advanced Technologies) concept, a revolutionary diesel emissions purification system.5 It is the intention that each site's management system be certified to the international standard ISO 14001.[19] Research Analysis This section will explore the information extracted from the ?research findings': essential components have been directly analysed. Each information will be confronted with others in order to establish a structure describing the expansion of Toyota in the European market. The company is based on a strong model to suppress the automobile industry in the world. Toyota Motor Corporation was born officially in 1937 when Kiichiro Toyoda implemented the Toyota Production System: a just in time process. [...]

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