Apple: 'Byte' of global market shares
Apple, one of the biggest technological giants in the world, was created in 1976 by Steve Jobs and Steve Wozniak. This multinational company has been constantly revamping its portfolio over the years and has focused on developing laptops, mobile phones, music players, software, peripherals, media devices, content and applications. Along with its subsidiaries, Apple designs, manufactures, and markets its products and sells the same through its online stores, retail outlets, direct sales force, third-party wholesalers, resellers, and value-added resellers.The company has topped the charts in terms of sales and its 2011 figures show an 80 per cent increase as compared to 2010. This sharp rise could be attributed to the whopping demand for its iPads, iPhone's and personal computers.
Apple has been doing extremely well outside the US as well. In the Asia-Pacific region and Europe sales rose 151% to $4.7 billion and 49% to $6 billion respectively, in early 2011. With its innovative strategies, Apple is aiming at a double-digit pace for the next few years and analysts feel that Apple can achieve a 20% average revenue growth rate for the next five years, even without the introduction of new products. The iPhone represents a major component of Apple's products presently and the only threat to the company would be to face the competition from a superior phone. The future mobile phones generation represents real threats for the company as they present the same functions of a computer with the appearance of a phone.
Apple follows an effective system of stock management, return on assets, or even forecasts for the future market. The company's work culture is mix between red tape, politics and hard core competence. The employees are also instilled with the feeling of changing the world with their expertise. It has had a very positive reputation and brand image and has been able to sell more expensive products than its competitors. The opening of the Apple stores has led to the company's presence being marked in as many as 31 countries all around the world.
Apple, however, does not offer huge benefits to employees in terms of perks as it believes that it aims to make their stocks go up so that they can afford these additions. One important aspect that it needs to work on is to keep the channels of communication always open as it may give room for plenty of wrong rumors. Also, the products are not be focused on the early adopters and hence, there may be delays in adapting to the same.