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Boeing Industries; European Ops and World Markets

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market study
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Background
The Boeing Airplane Company is the world leader in the aviation sector ranging from services and manufacture of civil and commercial craft to space shuttles and launch vehicles. It is a notable force in the field of military developments and sought after for its much lauded technological advances. Europe's Airbus Industries Inc. is its major direct challenger. Headquartered in Chicago, this aviation giant has an impressive record of diversity, with strategic European members on its inner circle as well.
It operates from over 264 worldwide locations and has 90 international customers. It is currently organised into 2 business units; Boeing Commercial Airplanes and Boeing Defence, Space and Security under the watchful eyes of the reigning President and CEO, W. James McNerney, Jr. In 2010, $160 million from the company were mobilized to charity worldwide. In 1996, Boeing and General Electric formed a joint venture, Boeing Business Jets, to manufacture corporate and VIP applications. The BBJ can fly from Paris to Los Angeles-or farther-nonstop.
Current Situation
In Europe and the CIS Region, the Boeing fleet is valued at $880 billion and $110 billion respectively as of date. Delivery units in the 2 markets number 7,550 and 1,080 between 2011 to 2030.Despite the losses incurred from snow and volcanic ashes, the European market has held its head in 2010. European Airlines in 2010 acquired 270 new planes. The European GDP rebounded by marking an increase by 2% from the previous year.
Forecast
The CMO (Current Market Outlook) for 2011, a forecast of the aviation sector produced by Boeing for the past 5 decades, was unveiled in 2011 at the Paris Air Show. In it, Boeing states that it anticipates a demand of 33,500 new planes over the next 20 years amounting to a value of$ 4 trillion. This suggests that the fleet composition may see changes. It forecasts that European carriers will continue to retire older, less efficient models for new models. The 747-8 Intercontinental was in the spotlight at the show where the 737-800 was named 'Aircraft of the Year' by the Aviation 100 Survey. Apart from this, India and Israel are key markets for the future for Boeing.

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