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Cruise Liners- America

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market study
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The contemporary busy world demands vacations that come with the assurance of best experiences at best possible value. In America, cruise liners explore Alaska, Western US, Mexico, Panama Canal, South Pacific, South America, Bahamas, the Caribbean, Bermuda, Transatlantic Canada and New England. Ships visiting Alaska on a seven-day itinerary sail along the Inside Passage visiting Hubbard Glacier, stopping at four ports along the way. Stretching from South Florida to South America, more people take cruises in the Caribbean than elsewhere because of its many ports, salubrious climate, some of the best beaches, clear seas brimming with marine life, and duty free shopping.

Mexico's popularity lies in its 440 lovely white sand beaches and its archaeology such as the Mayan ruins. Historic cities such as Boston and Quebec fall along the New England Canada sector. A Cruise Lines International Association (CLIA) study presented in July 2011 says the industry challenged the economic downturn to emerge a winner. The North American cruise industry's impact on the US economy grew to $37.85bn in 2010, a 7.8% increase over 2009, generating in 2010, 329,943 jobs that had a $15.2bn wage impact on the US economy, a 5.1% increase in employment and a 7% rise in wages over 2009.

The economic benefits were attributed to five main sources: spending by passengers and crew for goods and services, shore side staffing by the cruise lines, spending by the liners for goods and services, spending on port services in the US and expenditures for vessel maintenance and repair at US yards, as well as capital expenditures for port terminals, office facilities and other capital equipment. Each cruise ship undergoes more than 60 safety, environmental and health inspections each year, and 95 percent of cruise passengers are happy, with fifty percent cruising for at least the second time.

However, with cruise ships becoming more luxurious, more waste is produced causing about 77% of the marine pollution worldwide, which if not properly treated will affect human health and marine ecosystems. Cruise ship waste disposal is highly unregulated, but the environmental effects of repeated offenses have caused public outcry resulting in lawsuits. Though it promotes itself as environment friendly, the industry lobbies for concessions, and gathers numerous pollution violations leading to millions of dollars in environmental fines.

While some violations are accidental and others cannot be predetermined, there are many which are routinely intentional with companies pleading guilty. Can the industry deal with the crucial environmental challenge to survive in the long term by self motivated, sustained use of new technology to improve its environmental record ?

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