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Emirates: Arabian adventures

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market study
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Emirates, the flag carrier of the United Arab Emirates and reputedly the largest airline in the Middle East, operates over 2,400 passenger flights per week from its home country. Its operations span across 111 cities in 62 countries in six continents, and accounts for three of the world's ten longest non-stop commercial flights from Dubai to Los Angeles, San Francisco and Houston. A subsidiary of Emirates Group, the company comprises over 50,000 employees. It is owned by the government of Dubai and comes directly under the Investment Corporation of Dubai.

Emirates has assumed the position of a leading airline with respect to countries of the Middle East. The airline has capitalized on the recent economic boom in the Asian countries that came complemented the introduction of a new generation of economical long range aircraft such as the Airbus A380, the Boeing 777LR, Boeing 787 and Airbus 350. This new generation fleet of aircraft has made long distance travel more desirable. Emirates is also been renowned for its superior in-flight service and has won numerous awards in this category. Apart from offering limousine services on the ground, Emirates also offers gourmet dining, 1,000 channels of in-flight entertainment, and private first-class suites.

The Dubai international airport's Terminal 3, built exclusively for Emirates at a whopping price tag of $4.5 billion, was opened in 2008. Terminal 3 is the largest building in the world in terms of floor space and is spread across 370 acres. It is estimated to hold an annual capacity of 43 million passengers by the end of 2011. Also, Emirates enjoy the benefits of lower aviation taxes and fees in the Middle East, something that has contributed substantially to the growth of regional airlines in the long run. Dubai continues to be very supportive of Emirates, and can provide assistance to 70 million passengers annually. In many ways, it has helped Emirates become one of the busiest airlines in the world.

Globally, the airline ranks amongst the top 10 carriers in terms of revenue and passenger capacity, and is presently the largest airline in the Middle East in terms of revenue, fleet, and passengers. In 2010, the airline was ranked sixth in the world with respect to international passengers. Emirates has been synonymous with dynamic travel and tourism operations and also possesses a global reputation for excellence in every aspect of the commercial aviation industry.

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