Emirates: Flying the American dream
Emirates, the flag carrier of the United Arab Emirates and the largest airline in the Middle East, operates over 2,400 passenger flights weekly from its home country. As part of its operations that span across 111 cities in 62 countries in six continents, Emirates operates three of the world's ten longest non-stop commercial flights from Dubai to Los Angeles, San Francisco and Houston. A subsidiary of Emirates Group, the company comprises over 50,000 employees. It is owned by the government of Dubai and falls directly under the Investment Corporation of Dubai.
Globally, the airline ranks amongst the top 10 carriers in terms of revenue and passenger capacity, and is presently the largest airline in the Middle East in terms of revenue, fleet, and passengers. In 2010, the airline was ranked sixth in the world with respect to International passengers. Emirates has been synonymous with dynamic travel and tourism operations and also possesses a global reputation for excellence in every aspect of the aviation industry.
Emirates began its services to the USA in 2004 and began operating non-stop flights to New York. These flights signified the continuation of non-stop air services between the United Arab Emirates and the USA, shortly after Delta Air Lines's flights were terminated(it was later restarted in 2007). Emirates has capitalized on the steady flow of traffic from South Asia to North America, and = enabled passengers to bypass the traditional hubs of Heathrow, Frankfurt, and Paris.
Emirates also introduced an in-flight mobile phone service in 2008, and thus became the first international carrier to do so. Emirates planned to start long-haul services to the East Coast and West Coast of the United States towards the end of 2000. It also proposed several non-stop flights to Australia and Argentina.
Consequently, traffic continued to grow at 20% during 1999-2000. Emirates also possesses some advantages over the US airlines as it is the only airline from Dubai that serves ten nonstop destinations in India, four cities in Pakistan, many cities in the Middle East, Africa, Europe, and 20 ports of call in Asia and the Pacific. So far, no airline has been able to match the diversity of Emirates in terms of destinations outside Europe. In 2011, the airlines achieved a profit of $ 1.6 billion, despite a challenging business climate. It remains to be seen if the airline can continue its journey with the same spirit and passenger inflow.