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16 Feb 2011
doc

Presentation of the Holcim Morocco through the model of the five forces

Case study - 4 pages - Business strategy

This document presents the strategic strengths and weaknesses of the company Holcim Morocco, using Porter's five forces model. Excerpts from the document: "There exists a certain economy of scale because there is a mass production in order to cover fixed costs. The peculiarity of this sector is...

16 Feb 2011
doc

International expansion of the Essilor Group

Case study - 2 pages - Business strategy

Essilor has a portfolio of strong brands. Varilux deals with progressive lenses that currently dominate the world market. The glasses represent about 95% of the activity of Essilor and the rest can be classified in other categories, including optical instruments and various other products that...

16 Feb 2011
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Analysis on the group of JC Decaux SA

Case study - 16 pages - Business strategy

The group JC Decaux invests on an average of about 200 million Euros each year to fund its growth. It is important to note that the investment turns primarily to urban furniture as the detriment of other areas of strategic activity. This seems consistent strategy for several reasons: the group...

16 Feb 2011
doc

Features of Blu-Ray Disc of Sony

Case study - 5 pages - Business strategy

New technologies today are emerging regularly and are usually the result of years of research. In the past ten years only 3 major innovations have made a marked impact globally, they are the flat screen, MP3 and the GPS. The Blu-Ray Disc of Sony BD is the latest innovation in Sony's incremental...

16 Feb 2011
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Strategies of internationalization

Course material - 31 pages - Business strategy

Internationalization is generally defined as the intrusion of business into foreign markets and different economic geographies. This international presence can take many forms and be realized by several possible strategies. Indeed, if the internationalization of enterprises is unavoidable in most...

16 Feb 2011
doc

The "pornographication" advertising

Case study - 3 pages - Business strategy

In our consumer society, we daily target thousands of advertisements whose influence can be unfavorable publicity among the consumers. Therefore, most advertising we encounter remain latent or unnoticed. Therefore, each time it took to innovate in advertising techniques, creating new forms to...

16 Feb 2011
doc

Alcatel-Lucent fusion: the birth of a giant on the market of telecommunications

Case study - 2 pages - Business strategy

The merger of Alcatel, a French group of telephony (mainly fixed), and Lucent, an American mobile phone group, happened in 2006. After the first abortive attempt to merge in 2001, the merger was actually be accomplished 5 years later. -2001: First attempt at forming a merger failed -April 2,...

16 Feb 2011
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Implementation of a luxury hotel including a conference room in one of three countries: Romania, Bulgaria or Hungary

Case study - 10 pages - Business strategy

The first hotel of our chain of luxury hotels 'The Diamond' was built in 1972 in Geneva, Switzerland. Since its creation, 'The Diamond' is experiencing significant growth which is expressed by our strong presence at international level (400 hotels in 32 countries mainly in Europe...

16 Feb 2011
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Company analysis: Richart's chocolate business

Case study - 8 pages - Business strategy

The first strategic turnaround in the life of chocolatier Michel Richart was when he decided to produce and focus on the art of chocolate making. Subsequently, he sold his bakery and moved to Fontaines sur Saone. He specialized in the sale of "anonymous bulk" for professional chocolate makers....

16 Feb 2011
doc

Analysis of advertising of a product of great consumption: Coca-Cola

Case study - 2 pages - Business strategy

The Coca Cola campaign with the tagline: "Take the Coke Side of Life", that took shape in November - December 2006 is studied here. This campaign is based on a fairytale world, with a multitude of fantasy characters, and invites consumers to take a look at the good side of things. It shows a...

16 Feb 2011
doc

Keith Head's 'Elements of Multinational Strategy'

Book review - 5 pages - Business strategy

In his book, "Elements of Multinational Strategy," Keith Head addresses the need to adapt a product to a targeted market. In chapter 7 of "Market Adjustment", he discusses the subject of international trade. An analysis of this chapter provides some answers through the comparison between product...

16 Feb 2011
doc

The plus size apparel market in the U.S.

Market study - 5 pages - Business strategy

The rise in the occurrence of obesity in the United States might provide a new business opportunity to clothing brands. From infant car seats to doorways and even coffins, there are countless consumer products that are being made to expand and widen to accommodate more people who are on the...

16 Feb 2011
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Case study of Decathlon and the sector of the distribution of the articles of sport

Case study - 23 pages - Business strategy

In 1976, Michel Leclercq Roncq inaugurated a store selling sporting goods, and named it Decathlon. His challenge was to equip all athletes with the best kind of sporting utilities available at the best price. Today, Decathlon Group with about 3.4 billion euros in turnover in 2004, is present in...

16 Feb 2011
doc

"The intuitive manager" by Meyrem Saget

Case study - 8 pages - Business strategy

Published in 1992, ‘The Intuitive Manager' by Meryem Le Saget is a topical and relevant analysis of a very personal vision of management. The author draws a portrait of the third generation managers who decided "to explore all facets of their potential." The author discusses various topics...

16 Feb 2011
doc

French large companies in the automobile sport

Market study - 8 pages - Business strategy

This is a summary on French companies in the fast paced world of motor sports. These companies include the likes of the Renault, Peugeot and Michelin. The Renault RS01 appeared at the Grand Prix of Great Britain in1977 with Jean-Pierre Jabouille driving. Initially, the Formula 1 project was...

16 Feb 2011
doc

The FMEA and its applications in sectors

Essay - 10 pages - Business strategy

The FMEA was developed by the U.S. Army in the late 1940s as a military procedure (MIL-P-1629). It was used as a technique for assessment of reliability and to determine the effects of failures of systems or equipment. The failures were classified according to their effect on mission success and...

13 Feb 2011
doc

Strategic Marketing Plan: Caroll entering the middle market in China

Case study - 10 pages - Business strategy

This document develops a strategic plan through the main tools; the first section is dedicated to the presentation of the company and its competitive market. Tools including the positioning of the brand, SWOT analysis and Value chain of the company Caroll are used to understand the strengths and...

13 Feb 2011
pdf

The Serious Game: Strategy and market analysis

Case study - 20 pages - Business strategy

Mobiclic, MS Flight Simulator, NASCAR Racing, RollerCoaster Tycoon, Dance Revolution are all concrete examples of the explosive popularity of the serious games. Classified by their nature, they satisfy different needs. Mostly played by the young generation, these games are also a source of...

13 Feb 2011
doc

Aussie Fresh export strategy

Essay - 8 pages - Business strategy

Export strategy, a crucial part of international business management, can directly affect the success of transnational companies' business performance linked to their host-country nationals. In the meantime, a well-rounded export strategy should be formulated based on the analysis of both...

07 Feb 2011
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Strategic marketing: The brand image functional to Nissan

Case study - 7 pages - Business strategy

Nissan is a Japanese motor company that was founded in 1911. It operates in many countries and employs more than 185,000 workers around the world. Its 2008 sales were worth $1.52 billion USD, and Nissan produced 3,395,065 cars in the same year. Nissan is one of the Japanese biggest automotive...

04 Feb 2011
ppt

Analysis Advertising of Budweiser

Case study - 30 pages - Business strategy

The lager is made of 5 components for one original taste: Barley, malt, rice, yeast and water. It is the leader in America with 49% of the market shares. It didn't communicate internationally before the late 90s because of competitors such as the companies with ‘trademark' products. It...

03 Feb 2011
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The Home Depot, Inc - Strategic audit

Thesis - 9 pages - Business strategy

The Home Depot Inc. is a success story of three men creating a new business that redefined the industry. By 2000, the company had reached $40 billion in revenues faster than any retailerhadin the US history. The founders then left the management of the company in the hands of Robert Nardelli,...

31 Jan 2011
ppt

Case study: Hugo Boss

Case study - 40 pages - Business strategy

Hugo Boss, which offers products ranging from women's wear, children's and men's wear to accessories for casual and formal wear, has over 287 shops and 5,700 points of sale worldwide. The company is currently planning a joint venture with Chinese fashion retailer Rainbow Group to increase growth...

31 Jan 2011
ppt

Tag Heuer Strategy: Comparative Analysis of Switzerland and UAE

Presentation - 30 pages - Business strategy

Tag Heuer, which was founded in 1860, occupies a niche segment of the Swiss watch and clock industry, which was founded by Jean Calvin in Geneva towards the end of the 16th century. Watches constitute Switzerland's third biggest export (after chemicals and industrial machines) with a...

27 Jan 2011
doc

The Eyewear Industry- Analysis and Recommendations

Thesis - 15 pages - Business strategy

The eyewear industry began during the 18th century, in France (Pays de Morez, in Jura - North East) inspired from the invention of Roger Bacon of two convex lenses inserted in wooden rims joined together by a nail. In France, Jura is still the main geographic point of this industry where, all...

27 Jan 2011
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Lonely Planet- orientations and methods of development

Case study - 3 pages - Business strategy

Lonely Planet was facing stiff competition with the presence of multinational firms such as AOL, Time Warner or Vivendi Universal. The company initiated its activities in the 1990s and into the 2000s, it extended its operations in areas that were inaccessible to those great groups. It was...

27 Jan 2011
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Analysis of Dell Inc.

Case study - 3 pages - Business strategy

Since its creation in 1984, US based Dell Inc. has come to adopt a business model that is different from its competitors. Unlike its competitors who focus more on costs, Dell Inc. offers solutions tailored to the needs of its clients, whether individuals (B to C) or business (B to B). Dell holds...

27 Jan 2011
doc

Strategic analysis of Swatch

Case study - 3 pages - Business strategy

The Swatch watch brand is the most sold timewear brand in the world and is an undisputed market leader in the watch making sector. The brand offers a range of prices to suit every pocket from entry level price of 48 euros to 600,000 euros. Swatch is not a brand; it is a group of colossal power....

27 Jan 2011
doc

The Omega workshops and experimental co-operative design

Case study - 3 pages - Business strategy

Established in 1913 by painter and critic Roger Fry, Omega Workshops dealt with experimental design, and featured prestigious members including Vanessa Bell, Duncan Grant and other artists. All these comprised the Bloomsbury Group. Far ahead of their time, Omega Workshops presented bright colors...

27 Jan 2011
doc

Communication strategy for the launching of new the FIAT 500 (2008)

Case study - 8 pages - Business strategy

With the revival of the Fiat 500, manufacturers hope to provoke a strong emotion in the consumer at the sight of the vehicle, thanks to its design and originality and also its reputation. The goal is to educate the consumer so as to convey the image of a car at low cost and incentive for everyday...