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22 Nov 2010
doc

The Reorganization of the European Aviation Market in the past twenty years

Thesis - 52 pages - Business strategy

Discussions about the aviation market are recurrent in the press and the media. It is true that this sector is experiencing many changes. So we took the opportunity to study this subject in more detail when we proposed to analyze it. Today, globalization and competition have become critical...

22 Nov 2010
doc

A guide for negotiation in Denmark

Case study - 5 pages - Business strategy

Introduction A negotiation could fail due to the cultural differences between the negotiators, this is an important factor to take into account when you are negotiating in a foreign country. To illustrate this theory, in this paper, we will examine the cultural habits of Denmark. Denmark is...

22 Nov 2010
doc

Establishment of the Swedish organizational model in France

Thesis - 9 pages - Business strategy

IKEA, a growing multinational firm (present in 44 countries), is characterized in its presence abroad by a desire to maintain some organizational model to enhance one's home environment. With globalization and increasing competition, companies must renew their organization to become truly "human...

22 Nov 2010
doc

The Privatization of France Telecom

Thesis - 10 pages - Business strategy

France Telecom experienced a period of profound transition between 2004 and the first half of 2005. The transition process was brought about via a change to the strategic plan with the success of Ambition FT 2005, marking the completion of the financial turnaround of the group and the...

22 Nov 2010
doc

Study of the international strategy of Nestlé

Case study - 5 pages - Business strategy

Today, consumers attach more importance to the quality of food they buy. Nestlé is one of those brands that have managed to gain the trust of consumers worldwide. How has this Swiss company from managed to enter the international market and succeed? What strategies did it adopt? I -...

19 Nov 2010
doc

Strategy management : Competition and cooperation in the Network level strategy

Thesis - 3 pages - Business strategy

According to Bob De Wit and Ron Meyer, global strategy can be divided in three parts: process, content and context. These can be recognized in all business situations in relation to managers. The strategy process is defined as a set of essential questions about the business as a whole. In these...

18 Nov 2010
doc

Differentiation and CRM implementation for the company 'Darty'

Thesis - 4 pages - Business strategy

Darty was created in 1957 in France. At the beginning, the Darty family had a small clothes shop in Paris. They wanted to increase its size, so they bought the shop next to theirs. This shop was offering televisions and radios, and so they started to sell its content on the sidewalk. In 1968,...

18 Nov 2010
ppt

SWOT and PESTEL Analyses - British airways

Presentation - 40 pages - Business strategy

Support Activities: Infrastructure, Human Resource Management, Technology Development, Procurement.(the acquisition of appropriate goods and/or services at the best possible total cost of ownership to meet the needs of the purchaser in terms of quality and quantity, time, and location) Primary...

18 Nov 2010
ppt

Strategy analysis for the company chemical industry Rhone-Poulenc

Presentation - 52 pages - Business strategy

The company has successfully established its business abroad, achieving its strategic aim of increasing its market share within the US market. It is one of the top 10 worldwide companies in its industry. However, each sector had reached a massive proportions. To deal with this each sector was...

12 Nov 2010
doc

Discuss the relevance of Gesteland's dimensions in relation to analyzing intercultural business communication.

Essay - 4 pages - Business strategy

By the end of the 20th century, 80 percent of the U.S. products were competing in the international market. This fact emphasizes the globalization of the world's economy. The changing environment and increasing complexity of the 21st century workplace makes communication even more important. In...

12 Nov 2010
ppt

McDonald's: Strategic challenge and SWOT analysis

Thesis - 30 pages - Business strategy

In the 90s, the firm had to cope with a number of challenges: The microwave oven, increasing health consciousness and competition. In 1999, as Jack Greenberg took over the reins of the firm, the situation was complicated due to competition between fast-food giants. McDonald's timelines: 1937:...

11 Nov 2010
doc

Analyzing the strategy of "Tresses" hairdressing services

Thesis - 8 pages - Business strategy

The introduction of this report begins by stating its purpose which is to analyze strategies which a new hairdressing service provider, Tresses should practice in order to successfully launch itself in the market. It then touches on the industry as well as describes Tresses uniqueness in catering...

11 Nov 2010
doc

Apple Inc. : Case Study with recommendations

Case study - 4 pages - Business strategy

Apple had been a very successful company since its foundation in 1976. It has been a leader in the computer and mobile technologies field since its first release of the Apple- I to the most recent revolutionary product, the iPad. Through its core competencies innovative design, advanced...

09 Nov 2010
doc

International Strategic Management - L'Oreal

Thesis - 13 pages - Business strategy

Owing to the saturation of domestic markets and the intensification of competition, companies are forced to internationalize their operations by exploiting new markets not just to survive but also to grow (Souvik Dhar, 2006). Different strategies have to be adopted according to the consumer. Many...

02 Nov 2010
pdf

Skype: Company overview, strategy and SWOT analysis

Thesis - 9 pages - Business strategy

In this assignment we are going to make a study of the software application SKYPE and it's services based on VOIP (voice over Internet Protocol). In the first part we will see the company overview including a presentation of the company, the features of the software, some key numbers, and a SWOT...

25 Oct 2010
ppt

McDonald's Company profile and SWOT analysis

Presentation - 20 pages - Business strategy

Largest fast food chain in the world Our focus: - McDonald's America - McDonald's Thailand Founded in 1940 in San Bernardino, CA by Dick and Mac McDonald, McDonald's began franchising in 1955 with the implementation of “speedee service system”. The fast food chain is currently...

14 Oct 2010
doc

Case study: Whole Foods Market

Case study - 6 pages - Business strategy

Founded in 1980 in Austin Texas, Whole Foods is a supermarket focused in health, natural and organic products all across the United States. First consolidated as a small local store with 19 workers, presently Whole Foods has outlets in 36 states in the US and other countries such as Canada and...

08 Oct 2010
doc

The risk management system of the Coca Cola company

Case study - 10 pages - Business strategy

This file is about a company chosen by students who are required to focus on the Risk Management System of this firm. This file is divided into five parts, which are: the Abstract, the Executive Summary, the Background Company presentation, the Risk Management Program and finally, the Risk...

08 Oct 2010
doc

The international marketing strategy of "Leon Barde Vintage Wine" to enter the Chinese wine market

Market study - 14 pages - Business strategy

France is attached to a sector which is an important part of its own identity : the sector of the wine. When you will ask one characteristic of our country to foreigners, the majority will answer Paris, the gastronomy, the luxurious, maybe the love but definitely also the wine. Since the...

08 Oct 2010
doc

L'Oreal: Research & development strategy

Case study - 8 pages - Business strategy

L'Oreal is a well-known firm for its strategy focused on organic growth. The group has concentrated its efforts for a long while on the development of its own brands by undertaking a few targeted acquisitions. To acquire new competences, a large confidence is granted to the R&D centres present in...

06 Oct 2010
doc

International Marketing - Bonne Maman's jam

Tutorials/exercises - 14 pages - Business strategy

Since its inception in 1971, the French jam manufacturer Bonne Maman, a subsidiary of Andros, has become one of the main jam brands in France, with about 35% market share in 2008-2009 fiscal year. Its main power is the product itself, prying on the French spirit of the homemade. The taste and...

06 Oct 2010
doc

Marketing of the 21th century: EcoATM, the French recycling market

Tutorials/exercises - 20 pages - Business strategy

EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...

06 Oct 2010
doc

The Dubai-land Case

Thesis - 5 pages - Business strategy

The Dubai-land Case illustrates the issues linked to creating a vision for a gigantic endeavor and making sure it happens. The case is set in 2007, in the first few months after a CEO is hired to make the vision happen. Between February 2007 and December 2010, the CEO will have to turn a plan...

06 Oct 2010
pdf

The changing meaning of luxury in Europe

Essay - 50 pages - Business strategy

No longer reserved for the selected few, luxury is now within the reach of a much larger consumer segment. In this analysis we ask Europeans what constitutes „luxury? in their everyday life. As the prospects for obtaining a certain level of material wealth is fulfilled - or it is within...

06 Oct 2010
doc

Starbucks Corporation Strategy

Thesis - 20 pages - Business strategy

The following document is an analysis of Starbucks' current strategy, as well as recommendations for the future. Beginning with a base case analysis, the company is introduced along with varying elements of its current strategy. Topics in this section include a brief history of the company, its...

04 Oct 2010
doc

Repositioning McDonald's brand image

Thesis - 6 pages - Business strategy

Although it is the world's largest fast food chain , McDonald's currently faces many problems. In particular, its performance in the UK is a troubling, due to a recent “slump in sales” . It is clear that the McDonald's brand needs to be revitalised in order to engage UK consumers...

04 Oct 2010
doc

Distinctive features of the perfectly competitive model for goods and services and its implications for a business strategy aimed at enhancing profitability?

Thesis - 5 pages - Business strategy

Above is a quote from John Sloman, which I feel is a concise way of defining perfect competition. Rather than being a market structure which we can meet in real life, the model of perfect competition could be seen as a completion of the categories of market structure, an ‘anti-monopoly'...

04 Oct 2010
doc

Does which country a seller or bidder firm operates in affect mergers and acquisitions?

Thesis - 5 pages - Business strategy

Does which country a seller or bidder firm operates in have such a big impact on mergers and acquisitions? My aim is for this paper to answer that question by analysing the differences between the UK/US system of corporate governance and the continental European system of corporate governance. I...

04 Oct 2010
doc

An Analysis of Okun's Law

Thesis - 6 pages - Business strategy

Introduction: This essay is split into three sections. In section 1, Okun's law will be examined, by looking at both of its forms. In section 2, the Okun's law coefficient will be analysed with particular reference to the factors which can affect the coefficient. In section 3, Okun's law will be...

04 Oct 2010
doc

The Falling Leader: An analysis of Sony's decline in the games console industry

Thesis - 4 pages - Business strategy

The Sony Corporation is a Japanese conglomerate, focusing on sectors such as electronics, media, and entertainment. Their Playstation games consoles are produced by their Sony Computer Entertainment division. In 2005, Sony's position as the dominant player in the video games industry looked...