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29 Sep 2010
pdf

Lego rebuilt

Case study - 46 pages - Business strategy

Since 1949, the LEGO Group has manufactured over 400 billion plastic bricks, tiny tires, mini-figures, and other inter-compatible play pieces, making it the world's fifth-largest toy manufacturer, and the largest in Europe. From 1932 to 2001, LEGO group achieved remarkable successes,...

29 Sep 2010
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Why an information system or an information technology project could fail in an organization?

Essay - 9 pages - Business strategy

While the terms Information System and Information Technology are sometimes used interchangeably, they are two distinct concepts. The information system is an organized combination of several entities which stores, retrieves, transforms and disseminates information in an organization like a...

29 Sep 2010
pdf

Starbucks

Case study - 8 pages - Business strategy

The purpose of this memo is to study Starbucks' strategy. Firstly, the business is analyzed to understand what kind of company Starbucks is, then the PESTEL analysis is implemented to figure out the environment of the market. After establishing a general overview of the internal and external...

29 Sep 2010
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Walking the bear: "Danonizing" the Bolshevik Biscuit Factory

Case study - 12 pages - Business strategy

It is largely claimed that a large part of mergers and acquisitions fails. The reasons for these failures are numerous, but one of the most important ones, is the difficulty to deal with different management and organizational cultures. It is explained in the case study about Danone, when it...

29 Sep 2010
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Tesco in China

Case study - 19 pages - Business strategy

The aim of this report is, advice Tesco's operation in China as they are planning to expand. While the first part of this report examine Tesco's external environment, the second part focuses primarily on the cultural factors that need to be considered in their expansion plan, with...

29 Sep 2010
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Competition between European football clubs - published: 29/09/2010

Case study - 25 pages - Business strategy

In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of the...

29 Sep 2010
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How tobacco industries can adapt marketing strategies despite such restrictive European legislation?

Case study - 11 pages - Business strategy

The prime focus of this paper is the tobacco industry, which incidentally has been facing problems owing to the numerous regulations imposed, especially in the European Union. The question in consideration here is how the tobacco industry can adapt its marketing strategies despite the restrictive...

29 Sep 2010
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Miller's reasons to diversify - Heineken

Case study - 7 pages - Business strategy

In today's increasingly global economic world, it is hard to find a company focused only on its own national market and single product. The key word for global companies is diversification. Specialized newspapers such as “The Financial Times” abound with news of company takeovers,...

29 Sep 2010
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Louis Vuitton Moet Hennessy (LVMH) in the luxury market

Case study - 7 pages - Business strategy

Louis Vuitton Moët Hennessy, or LVMH, is currently the world leader in the luxury market. LVMH had recorded high profits in 2006, thus making it the best performer in the fashion and luxury industry. This achievement was acknowledged by the present CEO of the group, Bernard Arnault, who stated...

29 Sep 2010
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Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future

Market study - 26 pages - Business strategy

Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...

29 Sep 2010
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Tesco Case Study

Case study - 23 pages - Business strategy

To understand the essay, it will be useful to consider the environment of the national market. Indeed, it will be helpful to understand why environmental influences are particularly significant in the future of a company and its competitors. So, 'a dynamic PESTE analysis can be done in order...

29 Sep 2010
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Case Study: Gazprom

Case study - 14 pages - Business strategy

Gazprom believes that its people are the reason that the company is being so successful. “There would be no revenues without our people” as Anne Sheen, the Human Resources Manager said. There are already 80 people at the moment, from the two who started the company seven years ago, the...

29 Sep 2010
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Alitalia Airline : Strategic option

Case study - 33 pages - Business strategy

This report is aimed at bringing out the best strategic option for the company Alitalia. To that end, we shall drive a rigorous and in-depth analysis. The study will first determine the organization's external environment and its strategic capability. These internal and external points are...

29 Sep 2010
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International business strategy: The Japanese Car Industry

Market study - 24 pages - Business strategy

The Japanese Car Industry is aiming to expand its market share across the world. The major manufacturers operate on all continents with production facilities spread all over the world. They have expanded throughout the past 20 years with a combination of Greenfield Investments, Joint Ventures and...

29 Sep 2010
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Relationships between the Giants in Retailing: How WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain

Case study - 10 pages - Business strategy

The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analyzing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the business to business...

29 Sep 2010
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Internationalisation process of firms: theories; motives and influencing factors

Essay - 23 pages - Business strategy

In today's world, "globalization" is a very commonly used term but there are many ambiguities with respect to its definition, when the phenomena was born and why is it so important for companies? Although this term is imprecise, literature enables us to define it using two very distinct...

29 Sep 2010
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The Aircraft company Airbus

Case study - 8 pages - Business strategy

This document attempts to answer the various questions that hover around the minds of businesses worldwide. Some of the pertinent queries that arise are: 1. Where is the organization headed to in terms of strategic direction? 2. How is the organization performing so far in relation to the...

29 Sep 2010
pdf

Algae exportation to Japan

Case study - 23 pages - Business strategy

Within the framework of realization of this file of international trade, it is asked of us to market an original product in a country of our choice. We chose a product, like food-algae . This product currently knows an increase in its sales. Moreover, it is an original product, owing to the fact...

29 Sep 2010
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The Volkswagen Group : A study

Case study - 31 pages - Business strategy

As the largest automobile manufacturer in Europe and 5th in the whole world, the Volkswagen Group focuses on the automotive market and offers products and services along with an entire automotive value chain. With nine independent brands, the Group provides a unique range of models from the...

29 Sep 2010
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Case study: Amazon.com - published: 29/09/2010

Case study - 6 pages - Business strategy

Amazon.com, which went online in 1995, has been the first company to thoroughly understand the fundamental basics of e-commerce, and who skilfully knew how to use the evolutions in the Internet landscape and composition to its advantage, constantly adapting to the market. Amazon.com is an...

29 Sep 2010
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Case study: PepsiCo

Case study - 7 pages - Business strategy

PepsiCo, the manufacturer of Pepsi-Cola, Diet Pepsi and related products, discovered the value and necessity of accurate and consistent communication in 1993, when multiple claims all around the USA reported that syringes and other hazardous products were found in Diet Pepsi cans. From the...

29 Sep 2010
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Hewlett-Packard: The Flight of the Kittyhawk

Case study - 10 pages - Business strategy

The technology industry is a market of change, due to innovative breakthroughs. But for the firms in this sector, the challenge is to predict success. The disk drive industry provides some characteristics of how changes can cause certain types of firms to succeed or fail in choosing for instance...

29 Sep 2010
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The Delignes case study

Essay - 17 pages - Business strategy

Delignes, a major telephonic equipment installation company, operates in a telephonic sector which has gone through enormous changes. Delignes has 40 agencies dealing with companies. Delignes acts as a distributor and installer. The agencies are managed by the Agency Director, who is supported...

29 Sep 2010
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Anita Roddick, entrepreneur, Body shop

Essay - 14 pages - Business strategy

The selection of a successful entrepreneur is easy. Corporate newspapers represent a huge list of names of founders or CEO's leading large companies and making high profits. It was interesting to identify what can be called an "atypical? entrepreneur. Atypical entrepreneur is someone who...

29 Sep 2010
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Presentation of the Dell firm

Case study - 25 pages - Business strategy

Dell Computer Corporation was created in 1984 by Michael Dell, from Austin University in Texas, with an investment of $1000 and the will to suppress intermediaries in the computer industry. In 1985, the company Dell launched its first computer, the Turbo, featuring the Intel 8088 processor. In...

29 Sep 2010
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The Strategy Analysis of Southwest Airlines Company

Case study - 10 pages - Business strategy

In 1996, Southwest Airlines was a successful and profitable low-cost airline company, operating in south-eastern US markets. After entering the Florida market, the company had to face certain strategic challenges. It was a big challenge to maintain the profitability while competing with all the...

29 Sep 2010
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Company Overview: Leroy Merlin DIY

Case study - 18 pages - Business strategy

Leroy Merlin sells “do-it-yourself products” in 13 different domains including painting, sanitary equipment, gardening, etc. The Leroy Merlin group is the sixth leading group in the world in this sector with an increase in turnover from 2654 million euros in 1998 to 4088 million euros...

29 Sep 2010
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Business strategy: How Dell Computer uses technology to gain competitive advantage and keep its leader position on the PC market ?

Case study - 22 pages - Business strategy

When Dell's CEO, Michael S. Dell and President, Kevin B. Rollins met in the fall of 2001, they were confident that the company was recovering from the global crash of personal computer (PC) sales. In fact, Dell is the master at selling PCs directly and bypassing middlemen and thus delivers PCs...

29 Sep 2010
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The launch of a new product on the Algerian market (Sagem mobile phones)

Market study - 38 pages - Business strategy

This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem offers to...

29 Sep 2010
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Brand management - Land Rover North America

Case study - 12 pages - Business strategy

Range Rover of North America subsidiary opened its doors in 1987. In seven years, the firm had grown from a distributorship selling only one Land Rover model to a multi-product firm with three vehicles under the corporate brand. In 1992, the firm changed its name to Land Rover North America...