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16 Jul 2010
doc

The failure of the introduction of Wal-Mart in Germany: Analysis and reasons

Thesis - 5 pages - Business strategy

In 1962, Sam Walton opened the first Wal-Mart Store in Rogers, Arkansas, in a rural area. After one year of operation, the store had sales exceeding one million U.S. dollars. With this success, the supermarket chain grew at an increasing pace. In 1967, there were 24 stores in eleven U.S. states...

13 Jul 2010
doc

Integrative case: Daregal

Thesis - 6 pages - Business strategy

Daregal is a company that was founded in 1887 in Milly-la-Foret, France. It started out as a family company, but it is now the largest worldwide producer of aromatic herbs. Daregal operates on the market of aromatic herbs and its activities consist of the cultivation, transformation...

13 Jul 2010
doc

Nestle Vs Cadbury: A comparison of the world market share

Thesis - 5 pages - Business strategy

The sweet, melting moments of chocolate and the lingering taste in the tongue are sure to leave everyone lost in their flavor. The lip-smacking cocoa, milk and nuts that go into some of the world's most preferred brands of chocolate-Nestle and Cadbury-have melted many hearts. With their sweet...

29 Jun 2010
doc

Operations strategy for Meryll Construction

Thesis - 10 pages - Business strategy

Meryll Construction is a medium-sized construction company primarily engaged in water works: pipe-laying /rehabilitation, leak repair, water connections. It is in the Top 5 Contractors list of its sole client, Maynilad Water Services, Inc. It is currently experiencing rising project costs that...

29 Jun 2010
doc

Exporting Chuck Beer to Canada

Thesis - 6 pages - Business strategy

Chuck is a limited company based in Isère, which makes special beer: beer nuts, pine and blonde. Chuck can export its products to Canada for two reasons: a) The flagship of Chuck beer nuts is a product that is heavy and is best drunk in winter. Canada, being a cold country, matches the criteria...

29 Jun 2010
doc

The road ahead for Spanish cars

Tutorials/exercises - 4 pages - Business strategy

This article elucidates my internship in the Spanish company, Zanini. The internship was spread over a period of six weeks. This family business, located in Parets del Valles in Barcelona suburb, specializes in the development and manufacture of plastic components for the automotive sector....

28 Jun 2010
doc

Setting up a business: A report

Thesis - 5 pages - Business strategy

We will examine both the formal and the informal aspects of an entrepreneurial exercise. The formal aspect deals with the creation of laws and the economic approaches to the standard financial and commercial profile of the contractor. The informal aspect is more subjective and refers to the...

28 Jun 2010
doc

Analysis of organizational boundaries: A case study of the automotive industry

Case study - 7 pages - Business strategy

Until the sixties the French automotive industry was operation on the principle of industrial integration. Gradually, however the industry was be inclined to break this mode of operation in light of the transformation of the market and the pressure it brings with it. Automobile manufacturers...

28 Jun 2010
doc

The role of the works council in the company's internal communications

Tutorials/exercises - 4 pages - Business strategy

The Works council was established in 1945 with the aim of involving the employees in the running of the company and establishing cooperation between employers and employees without undermining the authority of the entrepreneur, and thus increasing competiveness. The purpose of the works council...

28 Jun 2010
doc

Innovation: An advantage for companies

Course material - 7 pages - Business strategy

Innovation is the application of a new invention in a way that provides new technical, organizational or commercial benefits to a business. It aims to add value or provide an additional benefit to the company. Innovation is the foundation of entrepreneurship, since an entrepreneur need to be able...

28 Jun 2010
doc

Aquarium La Rochelle: Attracting Spanish customers to the aquarium

Case study - 4 pages - Business strategy

The Spanish population comprises only 0.4% of the clientele of the aquarium, yet studies of the House Commerce of La Rochelle recorded an increase in visitors in the region. The Spaniards were not moving to La Rochelle. Thus the commercial services offered by the Aquarium should draw clientele....

28 Jun 2010
doc

Ken Kutaragi, master of the Japanese industry

Thesis - 3 pages - Business strategy

Ken Kutaragi was born on August 8, 1950 in Tokyo. He was a brilliant student of Denki Tsushin University, where he graduated as an engineer, specializing in various machines and electronics. A visionary, he saw the potential of video games while the market was still in its infancy. He joined...

23 Jun 2010
ppt

Media strategy and media budgets

Presentation - 16 pages - Business strategy

A firm should continue to add to its budget as long as incremental expenditures are exceeded by the marginal revenue they generate. This theoretical underpinning assumes a functional relationship between advertising and sales. Frequency is more important to communicate product details or building...

23 Jun 2010
doc

Metro AG: The German retail giant

Thesis - 6 pages - Business strategy

Metro AG, deutsche Einzelhandel Riese! Yes, Metro AG, headquartered in Düsseldorf, Germany, is the German retail giant. Metro AG's group companies deal in hypermarkets, Cash & Carry's, electronics, department stores and asset management. All its brands are leaders in their respective sectors. Its...

23 Jun 2010
doc

Nintendo and gaming

Thesis - 3 pages - Business strategy

The complete name of the company that manufactures the popular game Nintendo is Nintendo Company Ltd. It was founded on September 23rd 1889 (The date shocked me too) by Fusajiro Yamauchi and is located in Kyoto Japan and the name, when translated to English, reads, “Leave Luck to the...

23 Jun 2010
doc

Nintendo: The gaming company

Thesis - 3 pages - Business strategy

Nintendo was started by Fusajiro Yamauchi in 1889, under the name Nintendo Koppai. Nintendo translates to “leave luck to heaven”. Nintendo Koppai produced handcrafted Hanafuda cards made from the bark of the mulberry oak. In 1549, when Francisco Xavier landed in Japan, his crew brought...

22 Jun 2010
ppt

Making brands go global

Presentation - 15 pages - Business strategy

Countries and their roles are viewed in a globally competitive system (e.g a particular country can be used for the purposes of developing a product. Another for test marketing the product. Global Marketing - extends a single marketing mix to a particular region / globe. The conditions of...

22 Jun 2010
ppt

Brand management over time

Thesis - 20 pages - Business strategy

Company Brands have less freedom than new brands, as the Brand becomes the company spokesperson. If a perfect fit does not exist between brand and the company a bridge by way of company culture must be formed. Relationship between brand and company may be switched over time to take advantage of...

22 Jun 2010
doc

The factors determining the top players in the video-gaming industry

Thesis - 6 pages - Business strategy

The competition in the gaming industry can be termed as oligopolistic competition as there are few major players and many buyers. The major players have maximum market share and maintain prices through a mutual understanding or by price leadership. They also have the advantage of economies of...

21 Jun 2010
doc

Provocation in advertising

Thesis - 7 pages - Business strategy

The public is bombarded with hundreds of advertisements through the media everyday. As a result of this, it has become difficult for the customer to differentiate advertisements and no wonder they pay less attention to it. In such situations, it becomes increasingly important for advertisers to...

21 Jun 2010
doc

Electronic commerce in the European union: The case study of Premier tours ltd

Tutorials/exercises - 23 pages - Business strategy

Electronic commerce has emerged with the development of the new information and communication technologies, the Internet and the World Wide Web. This paper addresses the theoretical issue of the electronic commerce by introducing the main theoretical issues and summarizing the few literary...

21 Jun 2010
doc

Operations improvement plan for Procter & Gamble (P&G)

Case study - 4 pages - Business strategy

Procter & Gamble (P & G) is the biggest producer of household products in the USA. The company was established in Cincinnati in 1837. After the WW2 the company began its expansion in Europe and then - to the rest of the world. The company has one of the largest and strongest portfolios of...

21 Jun 2010
doc

Advantages (benefits) and disadvantages (risks and demerits) of online shopping

Thesis - 3 pages - Business strategy

Internet has become a part of our everyday life over the last decade. It has opened new horizons for the companies and the people as online shopping and auctions are experiencing a remarkable success. According to Kiplinger's Personal Finance Magazine (2000) the total turnover of online sales in...

21 Jun 2010
doc

Research proposal - proposed title: The role of quality factors in electronic commerce

Essay - 4 pages - Business strategy

The unprecedented proliferation of the Internet and the World Wide Web over the last decade has increased the importance of electronic commerce. The research will present an exploratory study of the role of quality factors in electronic commerce in order the significance of the latter to be...

21 Jun 2010
doc

Ad review of the Bulgarian Flirt Vodka

Case study - 3 pages - Business strategy

FLIRT VODKA is probably the most famous vodka in Bulgaria. The drink is the unquestioned leader on the Bulgarian market. The main themes in the advertising campaign of the vodka are coquetry and flirt; growing fast into sexual intercourse. The ad suggests that flirt is an art. The unique...

18 Jun 2010
doc

General Motors: The restructuring plan of 2009 and the consolidation of the group

Thesis - 8 pages - Business strategy

The renowned company, General Motors presented a restructuring report to the Congress towards the end of 2008 on achieving sustainability through a restructuring process. This has been done in the face of the difficulties encountered by GM during the recent economic and financial crisis due to...

18 Jun 2010
doc

The history of Apple

Case study - 10 pages - Business strategy

Steve Wozniak, the cofounder of Apple, invented the Apple 1, the first Apple Personal computer. To make it easier to use, the switches were replaced by a keyboard. He used a TV screen as a display, rather than a series of diodes. Only 200 units were created in 1976. The money earned from the...

18 Jun 2010
doc

Strategic analysis of the European beer industry

Thesis - 6 pages - Business strategy

Europe is a major player in the world beer market. In recent years, however, the sector has seen a decline in consumption in Europe due to several factors. Breweries are now facing losses due to decline of business. The giant Carlsberg plans to close 29 European breweries in the next ten years....

18 Jun 2010
doc

Business tourism

Thesis - 4 pages - Business strategy

The tourism industry is divided based on various types of travel like leisure and business. Traveling for leisure and business constitute the majority of the tourism industry. The market for business tourism has grown nationally and internationally. The business travel market is a booming market,...

18 Jun 2010
doc

Michelin: Case study

Case study - 5 pages - Business strategy

Michelin designs, manufactures and sells tires for every type of vehicle. In addition to this, it also publishes maps and atlases, and has diversified into the production of GPS navigation instruments. Michelin stands out among its competitors by dint of its strong innovation policy, significant...