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Business Ethics: Dior

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  1. Introduction
  2. Dior history
  3. Facts and figures
  4. Theories
  5. Business
  6. Conclusion

Christian Dior was founded in 1905 in Normandy. In 1946, Dior opened his legendary home at 30 Avenue Montaigne. In February 1947, Dior launched his first collection called Corolle, where women were drawn like flowers. It was the beginning of the success story. Every fashion book said that the fashion industry began in 1947 with the new look of Christian Dior. The designer created a first subsidiary in the United States, and in 1955 Yves Saint Laurent became his assistant. Christian Dior died of a heart attack at 52 years old.

There was a succession of different designer after Christian Dior:
-First in 1957 there was Yves Saint Laurent ;
-Then Marc Bohan replaced Yves Saint Laurent until 1989 ;
-In 1997, Dior opens another chapter with the arrival of John Galliano ;

John Galliano focused on brand notoriety, visibility, youth; thanks to his eccentricity, extravagance, and ?avant-gardisme? style. Galliano enabled the brand to become the most famous French brand, and his revolutionary shows will stay forever in memories.

The facts:
There are three altercations, and they took place in the same cafe named La Perle in Paris (Le Marais, Paris 3e). In the three incidents all victims described that the designer was drunk and under drugs effect. Galliano was suing for ?Public insults based on origin, religious affiliation, race or ethnicity?.

[...] There are business values and ethical values to care about. A company without ethics will not be efficient in a long term strategy; the importance of business ethics appears to be a key of sustainability. REFERENCES Footnotes: 1: Dior, la saga de la marque qu'on adior, Written by A. Dubois-Seac'h, Published on May 2009, Available online at www.plurielles.fr/mode/saga- marque-createur/la-saga-des-marques-l-histoire-de-la-maison-dior-4406204- 402.html 2: The Dior House movie, available online at www.dior.com/couture/fr_fr/La- maison-Dior/La-Maison-Dior-en-video/La-Maison-Dior 3: Affaire Galliano: "J'ai bien compris que c'était un défouloir", Published on June 2011, Available online at www.lexpress.fr/actualite/societe/justice/affaire-galliano-j-ai-bien- compris-que-c-etait-un-defouloir_1005148.html 4: Can Dior dismiss John Galliano? [...]


[...] Business is concerned with money. The first social responsibility of a business is to increase profits7. Business is interested merely in profit, and so not really to promote social ends. A business doesn't open to make the world better, it doesn't provide employment because it will improve the life of employees, it doesn't buy a machine to help its suppliers? a business is self interested, it opens because it will generate money, it generates employment because it needs to have a qualified labor force, it buys machines to have high technology performance? Friedman stated that the one and only social (moral) responsibility of corporate executives is to act in accordance with the wishes of the owners provided that they obey the law, engage in open and free competition, refrain from fraud and deception, and warn the public about all serious hazards or dangers created by the firms which they represent. [...]

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