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A comparative study of Malaysian Airlines

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  1. Introduction
    1. Market
    2. Philip Kotler
    3. Importance of marketing
    4. International marketing v/s domestic marketing
  2. Industry profile
    1. History of aeroplane
    2. The Wright brothers aeroplane
    3. Airliners of the1920's
    4. History of the airline in India
  3. Company profile
    1. Beginner
    2. Global reach
    3. Modernization
    4. Engineering
    5. Moving forward
    6. Airport and ground equipment services
    7. Booking via the internet
    8. Airline awards
  4. Research design
    1. Statement of problem
    2. Scope of study
    3. Objectives of the study
    4. Research methodology
    5. Tools for data collection
  5. Analysis and interpretation
  6. Summary of findings
  7. Suggestions and recommendations
  8. Bibliography

Generally, a Market was the place where buyers and sellers gathered to exchange their goods.

The concept of market is very important in the marketing. Market is an area for potential exchanges. It is the place where goods are bought and sold. It is an area where a force of supply (seller) and demand (buyers) operates.

Exchange is the heart of commerce or marketing. Exchange is possible where there are two or more parties who each have something they desire to exchange for something else. Exchange may take place with or without money. As a medium of exchange, money speeds trading.

Thus the size of the market depends upon the number of people, who shows needs or wants, have resources that interests others, and are willing and able to offer these resources in exchange for what they have. Market has distribution channel such as middlemen, broker and agent.

The dream of fling is as old as mankind itself. However, the concept of aeroplane has only been around for two centuries. Before that time, men and women tried to navigate the navigating the air by imitating the birds. They built machine with flapping wings called ornithopters. On the surface, it seemed like a good plan. After all there are plenty of birds in the air to show that the concept does work.

Malaysia Airlines' humble origins began in the golden age of travel. A joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore and Imperial Airways led to a proposal to the government of the Colonial Straits Settlement to run an air service between Penang and Singapore. The result was the incorporation of Malayan Airways Limited (MAL) on October 12, 1937.

[...] so basic that it cannot be considered a separate function that is from customers point of view business success is not determined by the producer but by the customer?. RAY COREX Defines: ?Marketing of all activities by which a company adopts itself to its environment-creatively and profitably?. PHILIP KOTLER Defines: ?Marketing is analysis, organization, planning and controlling of the firm's customer implying resources, policies, activities with a view to satisfying the needs and wants of chosen customer group of a profit?. [...]


[...] Service Value Service value has been considered as a trade off between the customer assessment of the benefits of using the service and its costs. Definition Of Value 1. Value is low price Value is whatever the customer wants in a service Value is the quality the customer gets for the price paid Value is what is received for what is given . Perceived value is the customers overall assessment of the utility of a service based on perception of what is received and what is given. [...]


[...] On-Boards Services Malaysia Airlines fleet of aircraft ensures its passengers unmatched in a flight comfort and conveniences made possible by balance blend of the state of the art technology and country old traditional Malaysian style. From the ergonomically designed seats to the cutting edge interactive entertainment system the clear service objectives is not just make the flight a painless way of getting from one place to another but a memorable and truly pleasant experience in itself. Classes Of Travels Malaysia Airlines has three classes of travel including first, Horizon and guest class. [...]

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