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A study on jeans: A C Nielsen USA

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  1. Chapter 1
    1. Introduction
    2. Organisational structure
    3. The Nielsen code
  2. Chapter 2
    1. Nielsen core services
  3. Chapter 3
    1. Major businesses
    2. What AC Nielsen does
  4. Chapter 4
    1. Products & services
  5. Chapter 5
    1. Competitors
  6. Chapter 6
    1. Internship objective
    2. Overview of AC Nielsen way content standards
  7. Chapter 7
    1. Conclusion
  8. Chapter 8
    1. Appendix
    2. Bibliography

Jeans are trousers traditionally made from denim, but may also be made from a variety of fabrics including corduroy. Originally work clothes; they became popular among teenagers starting in the 1950s. Historic brands include Levi's, Jordache and Wrangler. Today jeans are a very popular form of casual dress around the world and come in many styles and colors. The earliest known pre-cursor for jeans is the Indian export of a thick cotton cloth, in the 16th century, known as dungaree. Dyed in indigo, it was sold near the Dongarii Fort near Mumbai. Sailors cut it to suit them. Jeans were first created in Genoa, Italy when the city was an independent republic and a naval power. The first were made for the Genoese Navy because it required all-purpose trousers for its sailors that could be worn wet or dry, and whose legs could easily be rolled up to wear while swabbing the deck. These jeans would be laundered by dragging them in large mesh nets behind the ship, and the sea water would bleach them white. The first denim came from Nîmes, France, hence de Nimes, the name of the fabric. The French bleu de Gênes, from the Italian blu di Genova, literally the "blue of Genoa" dye of their fabric, is the root of the names for these trousers, "jeans" and "blue jeans", today. Original Levi's did not contain rivets. A tailor by the name of Jacob Davis invented riveted pants at the request of a miner who complained that regular pants were not rugged enough to hold his mining tools. Davis subsequently granted Strauss the use of his rivet idea, which was patented on May 20, 1873. Few other changes were made over the next century. Zippers replaced button flies in 1920 (although later button flies had a resurgence of popularity) and in 1937 the rivets on the back pockets were moved inside in response to complaints from school boards that the jeans students wore were damaging chairs and from cowboys that their jeans were damaging their saddles. In the 1960s, they were removed entirely from the back pockets.

[...] Nielsen BuzzMetrics Nielsen BuzzMetrics is a pioneer in measuring and analyzing online consumer generated media including Internet blogs, public message boards and product feedback sites, to help clients understand the impact of CGM on products, issues, reputation and image. Nielsen Entertainment Nielsen Entertainment provides market information, creative testing, marketing solutions and analytical tools in 16 markets around the world, including major cities in the U.S., Europe, Latin America and Asia Pacific. The division includes five business units focused on film, music, home entertainment, books, and interactive entertainment. [...]


[...] Decision Statement for a Study: Some reasons why: Expicitly stating the decisions to be made based on a study: Lets the reader know why the study is being done. Emphasizes the marketing decision as the beginning and end of the marketing research study. Allows the researcher to establish tangible research objectives that will lead to effective decisions. Provides a means for later evaluating whether the study was successful. The decision statement for a study should not: Be confused with a description of the research design or the methodology. [...]


[...] There are a variety of ways to lay these questions out on a questionnaire. Likert questions: questions that attempt to measure on an interval level. One of the most common of these types is the traditional 1-to-5 rating (or 1-to-7, or 1-to-9, etc.). This is sometimes referred to as a Likert response scale . Here, we see how we might ask an opinion question on a to-5 bipolar scale (it's called bipolar because there is a neutral point and the two ends of the scale are at opposite positions of the opinion): Example: Another interval question uses an approach called the semantic differential. [...]

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