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08/25/2009
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An overview of Coca-cola and its work process

  1. Industry profile
    1. New markets and areas for growth
    2. Market structure: Description of firms
  2. The history of Coca-Cola
  3. Products
    1. Coca-Cola
    2. Fanta
    3. Sprite
  4. Strategies and goals
    1. Policies
  5. Production
  6. Manufacturing procedure in plant
    1. Raw material
    2. Treated water preparation
    3. Raw syrup preperation
    4. Paramix
    5. paramax
    6. Flow chart of plant and manufacturing process
  7. Quality control
    1. Water testing
    2. Product testing
    3. Raw material testing
    4. Microbial testing
    5. Custic checking
    6. Methylene blue indicator
  8. Strore and shipping
    1. Transportation
  9. Marketing
    1. Market power
    2. Target markets
    3. Global snaphot
    4. Rejuvenation
    5. Health and nutrition
    6. Replenishment
  10. Work system
    1. Uniformity
    2. Motivation
    3. Workers participation in the management
  11. Functions of the personnel manager.
  12. Conclusion

The U.S. market for non-alcoholic beverages is valued at over $160 billion annually. Within this market, soft drinks account for roughly 59% of sales. Fruit juices account for a further 26% of the market, while hot drinks and bottled water account for 9% and 5%, respectively. The US Gross Domestic Product for 2000 was at approx. $9.872 Trillion, so the non-alcoholic beverage industry accounts for approximately 1.62% of the overall GDP. In this category, sales of soft drinks accounted for $94.4 billion.

While the beverage industry is often considered worldwide, the United States is still the largest market in the world for soft drinks, with an average annual consumption of 226.5 liters. Carbonated soft drinks dominate this market, accounting for 92% of total sales by volume. Within this segment Colas are responsible for the largest share of this market at 60%. The two dominant forces in the Cola segment, Coca-Cola Classic and Pepsi-Cola, account for 35% of the market alone. These two perennial beverages are well known as substitutes, which is why a large portion of there respective advertising is based on differentiating the brand.

[...] Flow Chart of Plant and Manufacturing Process Utility Room Raw Syrup Room Finished Syrup Room Chilling Air Compressor Compressor Steam jacket Clean in place unit Boilers Tank QUALITY CONTROL Consumer satisfaction is the main objective of Coca-Cola and consumers are kept satisfied with various efforts like different schemes and offer and discount etc. But still the basic effort to make the consumer satisfied is to serve the best product, for which quality of the product should be standardized. Brand image is also affected by quality standard. [...]


[...] Coca-Cola Company’s worldwide operations are shown in the following: GLOBAL SNAPSHOT Population Average consumption America America week week million weeks East million weeks Segments In the recent years The Coca-Cola company reshaped its business in order to realize the market potential, accordingly their strategy is to respond consumers across entire market, focusing on four basic segments: Refreshment, Rejuvenation, Health & Nutrition and Replenishment. As a result now company can better focus its energy, resources and talent on growth through differentiated products. [...]


[...] Robert Woodruff was an influential man in Atlanta because of his contributions to area colleges, universities, businesses and organizations. When he made a contribution, he would never leave his name, this is how he became to be known as "Mr. Anonymous." Woodruff introduced the six bottle carton in 1923. He also made Coca-Cola available through vending machine in 1929, that same year, the Coca-Cola bell glass was made available. He started advertising on the radio in the 1930s and on the television in 1950. [...]

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