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Basic concepts involved in planning the set up of a hotel

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business...
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Bangalore

About the document

Shaharu B.
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documents in English
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term papers
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17 pages
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  1. Introduction
    1. Origin of hotel industry
    2. Hotel: The concept
  2. Tourism
  3. Tourists
    1. Type of tourist
    2. Tourism infrastructure
    3. Components of tourism
  4. Types of accomodation
  5. Role of hotel in tourism
  6. High spending category of tourists
  7. Importance of hotel industry
  8. Characteristics of a hotel
  9. Operational definition of the concept
    1. Hotel
    2. Working capital
    3. Break even analysis
    4. Break even point
    5. Cash flow statement
    6. Return on investments
  10. Demand analysis
    1. Average business clientele
    2. Average holiday clientele
    3. Average clientele
    4. Average occupancy
    5. Break even point
  11. Planning of the proposed hotel
  12. Details of the hotel
    1. Front office
    2. Lobby
    3. Restaurant
    4. Other features
  13. Types of rooms
    1. Single rooms
    2. Double room
    3. Suite room
  14. Market mix
    1. Place
    2. Product
    3. Restaurants
    4. Facilities
    5. Price
    6. Promotions
  15. Personal selling
    1. Shot gun approach
    2. Riffle approach
  16. Target market
  17. Demand analysis
  18. Facilities

Till the downfall of the Roman Empire, i.e., about 500 A.D., the inns and taverns were well developed. The churches, monasteries, cathedrals and temples made suitable arrangements for devout traveling taken by the pilgrims. But, the downfall of the Roman Empire created problems, and for several hundred years, the traveler's inns were lost to civilization. Inn keeping could not flourish as travel was infrequent and trade largely at a stand still. The crusades in Europe, which started in 1095 A.D., lasted for two hundred years. This provided elbowroom for laying the foundation of a social revolution resulting in the emergence of a new class, i.e., middle class. The import of Renaissance was initially visible in Italy and gradually in several countries of Europe. Inn keeping thus became a remunerative business. The first tavern was opened in U.S.A. in 1963, and hotels developed from the taverns.

Significant development in transportation facilities, inventions and innovations in the field of communication, laying of strong foundation for intense industrialization and urbanization and further development of tourism as an industry paved ways for the development of hotels and motels. Besides, the growing significance of foreign trade, internationalization of culture and civilization and the need for setting the foreign exchange balance became instrumental in the organized development of classified and unclassified hotels.

[...] In the community, hotel has been regarded as a place for eating and accommodation of guest since long time. Following is a brief summary of the specific traits of the hotel business, which are unique compared to any other business. There are number of businesses being operated simultaneously in one hotel and that too under one roof. There is a direct contact with different types of persons having different nature, nationality, social strata and different types of political affiliation and different types of tastes; the co-operative and the difficult come and stay at the hotel. [...]


[...] The tracks for land, sea and air transport naturally exercised much influence on the design, size, facilities and the growth of the forms of transportation, which are: Land Transport it consists of Road and Rail transport Air transport Water transport ROLE OF HOTEL IN TOURISM When tourists arrive at their destination, they need a place to stay and place where they get food and shelter; because of this reason the hotel has been launched so that they can fulfill both their needs, i.e., boarding and lodging. [...]


[...] The decision regarding the location is considered as one of the most important one that makes up a hotel. In the hospitality business, therefore, location decisions have a prime place. This location offers: 1. Proximity to bus stands It is near to business centers Located at peaceful, calm, quiet place Near the heart of the city PRODUCT: The hospitality product that the new hotel project will offer has been explained in detail in the previous chapter. The highlights of the product are: 1. [...]

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