Communication Strategies implemented by EADS
EADS is a global leader in the aerospace, defense and related services. This group was formed in 2000 from the merger of German DaimlerChrysler Aerospace AG, French Aerospatiale Matra and CASA of Spain. EADS is the largest European company in the aerospace, defense and space sector and number 2 worldwide.
Constituents of EADS:
-the aircraft manufacturer Airbus.
-Eurocopter, leader in civil and military helicopter transport
-Astrium, the European leader in space programs from Ariane to Galileo.
-Cassidian, supplier of security applications solutions pertaining to civilian, aerial, land and naval matters
EADS employs about 116,000 people across 70 sites, mainly in France, Germany, the United Kingdom, Spain, the United States and Australia. An international network of around thirty representative offices offer close links with the Group's customers.
EADS is a company (under Dutch law) (NV) listed on stock exchanges in Frankfurt, Paris and Madrid. Upon completion of the transactions being conducted by the shareholders, 49.5% of the shares of capital stock will be widely distributed among public shareholders including EADS employees.
DaimlerChrysler and SOGEADE (Lagardere, French state) each hold 22.5% of the outstanding principal and Spanish SEPI (Sociedad Estatal de ParticipacionesIndustriales) 5.5%. Rudiger Grube, Member of Executive Committee of Daimler, is the Chairman of the Board of Directors of EADS. The operational units are organized from Paris and Munich under the leadership of Chief Executive Officer (CEO) Louis Welsh.This creation of EADS responds to the will of Europeans to emerge as an industrial world power capable of competing, among others, with Boeing.
The German group DASA arose from the merger of German companies Dornier, Messerschmitt-Bolkow-Blohm (MBB), MTU Munchen, and Telefunken Systemtechnik(TST) in 1989. In 1997, Siemens Sicherungstechnik activities were also integrated with Rainer Hertrich serving as CEO. The group's activities are divided into seven operating divisions: aircraft, helicopters, military aircraft, space infrastructure, satellite systems and civil defense, and aero-engines. The group's 1999 turnover was 9.2 billion and boasted a workforce of 46,107 employees (rate of return 199.54).
Aerospatiale Matra group was formed in 1999 by the merger of the French aerospace manufacturer Aerospatiale and Matra privately owned by the Lagardere group. The French state owns 48% and the Lagardere Group 33% stake in the new company, with 17% of the shares being managed in stock and 2% being held by the group personnel. Aerospatiale Matra is led by Philippe Camus. The group's activities are divided into four operating divisions: aerospace, defense and space transportation, satellite systems, and services & telecommunications. In 1999, Aerospatiale Matra achieved a turnover of 12.9 billion euros with a workforce of 52,387 employees (rate of return 246.25).
CASA, owned 100% by the Spanish State, registered a turnover worth 1.2 billion euros in 1999 with a workforce of 7,430 employees (rate of return 161.50). The company's activities are divided into three operating divisions: Aircraft, Space and Maintenance.
EADS (European Aeronautic Defense and Space Company) was created from the merger between Germany's DASA, the French Aerospatiale Matra and Spain's CASA on July 10, 2000. EADS isorganized into four divisions: Airbus, Eurocopter, EADS Astrium, and EADS Defense & Security.