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Thesis in business strategy 211 to 240

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27 Oct 2009
doc

SWOT analysis of Coca Cola and Pepsi Co

Thesis - 10 pages - Business strategy

The last time I saw the clash of the two soft drink giants was in the advertisements they promoted where each of them came out of their ethical way in promoting their products though the media for an international cricket tournament few years back. This paper doesn't involve the clashes but only...

27 Oct 2009
doc

An analysis on the merger of Reebok and Adidas-Salomon AG

Thesis - 6 pages - Business strategy

The sporting goods industry has seen many Mergers and Acquisitions(M&A) driven by the rising competition and industrial growth. In August 2005,Adidas-Salomon AG (Adidas),Germany's largest sporting goods maker announced acquisition of the US-based Reebok International Limited(Reebok) for $3.8...

27 Oct 2009
doc

Challenges that a company faces at the event of merger and acquisition

Thesis - 5 pages - Business strategy

Globally most of the companies started a new tendency of either combining firms or buying of one company by the other for obtaining additional benefits and technology. This is referred to as Merger and Acquisition. Their history helps to understand the evolution of the M&A's in the world. In...

27 Oct 2009
doc

Mechanisms involved in out-sourcing and off-shoring

Thesis - 8 pages - Business strategy

Many years ago companies used to buy other companies to extend their conglomerates which mean a large company can be formed by joining together different firms. Actually these companies or smaller firms which they used to buy were related to their business and most often they were the supplying...

27 Oct 2009
doc

Challenges faced in a foreign market

Thesis - 5 pages - Business strategy

The number of companies operating internationally is increasing at an alarming rate in the recent times. Due to high competition there is a larger task for the companies which are based abroad.They should analyze the advantages and disadvantages before entering the market. Culture, politics and...

27 Oct 2009
doc

Importance and need of creating a brand image

Thesis - 6 pages - Business strategy

Brand image is the impression in the consumer's mind of the brand's total personality (real and imaginary qualities) and brand image is developed over a period of time through advertising campaigns with a consistent theme, and it is authenticated through the customer's direct experiences....

14 Oct 2009
doc

The need of customer relationship management (CRM) to succeed in the world of business

Thesis - 26 pages - Business strategy

A woman once purchased a car, and several days before the scheduled delivery date, she got a call all from the sales manager at the dealership. Fearing the expected bad news about the potential delay in the delivery date, she answered the call with trepidation. To her surprise manager asked her...

14 Oct 2009
doc

Organized retail sector in India

Thesis - 17 pages - Business strategy

Retailing is defined as a definite set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. Retail is India's largest industry, accounting...

14 Oct 2009
doc

The mindset of the people towards the concept of event management

Thesis - 10 pages - Business strategy

The present study has been undertaken to get the first hand exposure on the mindset of people towards the Event Marketing concept and their involvement in events, as and when they come across, if any. A questionnaire was designed keeping in mind the requirements for study & analysis of the thesis...

12 Oct 2009
doc

Methods of decision-making

Thesis - 2 pages - Business strategy

All individuals make perceptions in their own way based on different individuals and assorted situations. A perception is defined as how people view others or objects by interpreting an impression to give meaning to their surroundings. Perception is the process of organizing ones sensory data. An...

12 Oct 2009
doc

Automotive industry

Thesis - 5 pages - Business strategy

The automotive industry includes the development, model, manufacture, marketing, and trade of motor vehicles. In the 20th century automobiles have increasingly developed the world and changed the way individuals do business and travel. Automotive fabrications are amongst the biggest companies...

12 Oct 2009
doc

McDonalds - Strategic audit

Thesis - 5 pages - Business strategy

The case time setting is the year 2007. Headquartered in Oak Brook, Illinois, McDonald's common stock is publicly-traded on the New York Stock Exchange under the ticker symbol MCD. The mission statement: to be the world's best quick service restaurant (2). Being the best means providing...

07 Oct 2009
doc

Running header: Riordan benchmarking

Thesis - 11 pages - Business strategy

Riordan Manufacturing faced several issues but none that are uncommon in any growing organization going through a transitional period. By simply looking at companies such these General Motors and Wal-mart, Royal Bank of Scotland and Goodyear, Hudson Highland Group (Hudson Employee Index) and...

05 Oct 2009
doc

Companies clearing transition from public to private: Confront high degree of risk

Thesis - 7 pages - Business strategy

All companies clearing the transition from private to public confront a high degree of risk. A solid organizational structure, firm transitional leadership, and effective communication play a predominant role in the changeover. Organizational structures today often deal with a drastic and...

05 Oct 2009
doc

Problem solution: Global communications

Thesis - 10 pages - Business strategy

The ability of the people to coordinate their individual work effort toward a common goal is paramount for Global Communications. To settle issues in order to make the right decision all possible motives must be considered. The COMPANY must involve critical stakeholders in a strategy for...

05 Oct 2009
doc

Gap analysis: Global communications

Thesis - 4 pages - Business strategy

Global Communications failed to involve vital stakeholders in the direction of a plan for success with the company's future. The troubled company did not veritably discuss the concerns in advance with the Union. The company ignored the concerns from the collective-bargaining membership and did...

05 Oct 2009
doc

McDonaldization: Old wine new bottles

Thesis - 3 pages - Business strategy

The ubiquitous golden arches of McDonalds are recognizable worldwide and for many represent the pillars of democracy and free enterprise of America. However, in recent times, much infamy has fastened itself to the McDonalds Corporation and other fast-food chains for their steadfast adherence to...

01 Oct 2009
doc

Generic strategy and technology to create business opportunities for Kudler

Thesis - 4 pages - Business strategy

Technology has revolutionized and created business opportunities for Kudler Fine Foods. Strategic information systems along with schemes that support or provide business reorganization have assisted the gourmet business to grab opportunities produced by the advent of technology and an...

29 Sep 2009
doc

Delocalization: Advantages, inconveniences and consequences

Thesis - 10 pages - Business strategy

Economic delocalization is a transfer of activities, of capital and of employment in areas of a country or of the world which have competitive advantages. Delocalization consists of separating fabrication areas and transformation products areas of consummation country. The production is...

29 Sep 2009
doc

Strategic analysis of VSM (Viking Sewing Machines) group

Thesis - 9 pages - Business strategy

In 1997, VSM AB became an independent company and had been bought by an investment fund Industri Kapital. This report analyzes the strategic impact of these events in a global competition and declining market background. In order to understand the VSM case, we have analyzed the new strategic...

29 Sep 2009
doc

Danone and its strategy for the international markets

Thesis - 8 pages - Business strategy

The strategy of a firm is the base of its business model; especially if it wants to operate in international markets. Numerous strategists and economists have already written some theories about the better way for strategies to go international. Bartlett and Ghoshal are two such authors. They...

29 Sep 2009
doc

Organization of Lyon terminal inside the CNR (Compagnie Nationale du Rhône)

Thesis - 11 pages - Business strategy

The CNR or Compagnie Nationale du Rhône has several main activities: - First, it is an independent electricity producer. Thanks to its electric plants, the company produces around 16 billion kwh that have been sold directly to the European market since 2001. In order to do this, the CNR signed a...

29 Sep 2009
doc

ElBulli case: Recommended strategy for ElBulli over the next five years

Thesis - 6 pages - Business strategy

According to numerous prizes and awards won over the past few years, elBulli is recognized as the best restaurant in the world, and its owner and Chef Ferran Adrià is recognized as the best chef in the world. It is almost impossible to get a table at elBulli, since it serves 8000 dishes a year....

29 Sep 2009
doc

How to implant a French cafe in Ireland in terms of marketing communication?

Thesis - 9 pages - Business strategy

A French cafe-bar is trying to enter the Irish market. A marketing team has been taken into account for several matters, such as, the location, the café-culture, the market data and the customers' habits. To launch this cafe-bar, marketers will have to develop an integrated marketing...

29 Sep 2009
doc

Strategic analysis of McCarthy motors limited

Thesis - 20 pages - Business strategy

McCarthy Motors Limited is owned by Bid Auto (Who Owns Whom, 2008). Bid Auto is the vehicle retail and services division of the Bidvest Group Limited, a JSE listed investment holding company. Bid Auto is one of the largest competitors in the South African vehicle retail market with more than 130...

29 Sep 2009
doc

Competitive strategy: Strategies model by Michael Porter

Thesis - 10 pages - Business strategy

The strategy has taken a big place in the firm and it has become the only way to do business. Big companies have special staff to formulate strategies, whereas in the smaller firms it is the CEO and/or the Head Officer who takes and makes the strategic decisions. Some definitions are necessary to...

29 Sep 2009
doc

Total and its corporate social responsibility

Thesis - 6 pages - Business strategy

TOTAL, the international group known worldwide, works above all, in the energy industries and also a little bit in the chemical industry. TOTAL group was created in 2003, after several mergers but it has some origin from 1923. It is a limited company. Today TOTAL is not only a multinational...

29 Sep 2009
doc

Managerial accounting: Decathlon

Thesis - 8 pages - Business strategy

Since 1976, Decathlon has been the largest trade name in the distribution of sport articles in France and today is one of largest in Europe. Decathlon also kept in-house control of its logistic and data-processing activities. Michel Leclercq started this company in the year 1976. In 1986,...

21 Sep 2009
doc

Why Indian organizations have been able to successfully compete in the global arena

Thesis - 3 pages - Business strategy

In 1991, when the then Indian Government under the leadership of Mr Narasimha Rao, made the first bold moves towards economic liberalization, there were hundreds of thousands of people, even from India, who shouted from roof tops that Indian organizations will never ever be able to face the...

18 Sep 2009
doc

Mercedes Benz in the Indian automobile industry

Thesis - 9 pages - Business strategy

As the 21st century already approached, marketing has become more attractive at the company, state, national, international levels. In the early days, there was no difference between “selling” and” marketing”. But today the difference between these two terms has been...