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Analysis of the Days Inn Worldwide Franchise Program

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Sam M.
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  1. Introduction
  2. Analysis of the Days Inn
  3. Conclusion

Days Inn is an American motel chain that was founded in 1970. Part of the Wyndham Hotel Group, the main aim of the chain is to provide good accommodation at the best possible price. Days Inns motels are not only situated in America. There are Days Inns in other countries such as Argentina, Canada, China, Egypt, India, Ireland, Italy, Jordan, Mexico, Pakistan, Philippines, South Africa, the UK and Uruguay. Over the years, the chain has become one of the most successful accommodation providers in America. Its franchise program started in 1972.

The Wyndham Worldwide Corporation has purchased the chain and is currently planning to process a major upgrade on the corporation as a whole. Starting a franchise with Days Inn seems to be a very interesting opportunity for any entrepreneur who meets the requirements of the franchise program. As with many other of the programs, the process is slow and the level of commitment required is high. Returns are high, but there is a need to take a long term view on the franchise benefits. This report will intend to provide an examination of Days Inn's franchise program, looking at its major characteristics and features.

The business model of Days Inn is simple and brilliant at the same time. The company intends to provide good value to their customers, focusing on their comfort and leisure needs. In this respect, the main objective of the company is providing accommodation that answers customer needs in terms of convenience and comfort. At the same time, Days Inn targeting the value-conscious sections of the population. For this reason, Days Inn prices provide the best value for money in the motel and hotel industry.

[...] In terms of the training of the stuff working in the franchise, Days Inn takes care of all training programs. This is very important, since having a capable customer service staff is essential to the success of the business. The Global Training Department of the Wyndham Hotel Group's provides a wide range of compulsory and optional training courses for franchisees. General Managers and representatives exercising operational authority of the Days Inns franchised facility are obliged to take part in course about Strategic Training as well as additional online-based training programs. [...]


[...] Days Inn have realised this potential. For this reason, a plan of international expansion has been developed, and has proved to be very effective, providing excellent result for the company. An effective international expansion program was initiated by the company during the late 1990's. Its international franchising program started in 1999. However, the company has been franchising since 1972. In 1997, Days Inn set a one month record opening international facilities that offered over 850 rooms in four different countries. [...]

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