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Business Communication and Success: Coca Cola Company

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Researcher
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General public
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business law
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Moi University

About the document

MARGARET K.
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documents in English
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case study
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6 pages
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  1. Introduction
    1. A brief introduction and overview of the topic under discussion
  2. Literature Review
    1. The aspects and concepts that make up business communication will be highlighted in this part of the discussion
  3. Business Communication and Success
    1. Communication and success in business will be discussed in this part of the study as well as the opposite effects of not engaging in business communication
  4. Business Communication in Coca Cola
    1. The type of business communication strategy that is used by Coca Cola will be discussed in this part of the research paper
  5. Success of Coca Cola's Business Communication Strategy
    1. This will highlight whether the strategy was successful to the company's overall operations
  6. Conclusion
    1. A summary of the research paper topic

The company that will be focused on in this study will be Coca Cola Company which is the world's major retailer, manufacturer and marketer of soft drinks and other non-alcoholic beverages. The aspect of Coca Cola's business that will be assessed will be communication and the success of effective communication strategies used within the company. The business communication techniques used by the company will be discussed to determine whether they have contributed to the overall success or failure of the company. Effective business communication basically refers to the type of language and communication approach that is used by an organization to promote a product or service as well as relay important information that is needed to manage the supply chain of a company. The various aspects that fall under business communication include product branding, marketing strategies, consumer behavior, public relations, corporate affairs and customer relations (Guffey & Almonte, 2010).

Business communication is an important activity for organizations as it allows the managers and employees of the organization to maintain communication channels which will be beneficial in achieving the organizational goals and objectives. The techniques and methods that are used in business communication include video conferencing, emails, reports, presentations, teleconferences, web-based communication, forum boards and meetings which can be face-to-face, audio, video or telephone meetings (McLean, 2010). Business communication differs from other forms of communication in that the main purpose of communication is to ensure that the business gains or maintains profitability. All forms of communication within the organization are directed towards profit generating activities that will sustain the functions of the business. Business communication is therefore an important activity for organizational managers and chief executives who are focused on expanding their businesses and achieving high profit margins (Guffey & Almonte, 2010).

[...] Mason, Ohio: South Western Cengage Learning McLean, S., (2008). Business communication for success. New York: Flat World Knowledge Namita, G., (2009). Business communication. New York: New Age International Neuez, S., (2003). Communication strategy Coca Cola communication plan in UK. Bristol, England: University of the West of England. [...]


[...] The business communication strategy also ensured that Coca Cola's business operations were closely aligned with the various business units and departments that formed the organization. The business communication strategy of Coca Cola was therefore successful in increasing the overall productivity of the company. References Boulden, G.P., (2009). Communication for success. England: ALA International Publishing Cisco (2007). Coca Cola enterprises accelerates executive communications. Retrieved 16 May 2011 from: http://www.cisco.com/web/about/ac79/docs/wp/CCE_CS_0905.pdf Ellis, R., (2009). Communication skills: stepladders to success for the professional. [...]


[...] Business Communication in Coca Cola Since the Coca Cola Company was established 1886 by Dr. John Stith- Pemberton, it has enjoyed considerable success over the years and this has mostly been attributed to the product innovations done by the company in the form of non-alcoholic beverages, refreshments and soft drinks as well as brand marketing strategies. The type of communication structure adopted by Coca Cola has also played a significant part in the success that has been enjoyed by the company over the recent decades. [...]


[...] The new strategy emphasized the importance of communication which was the major strategic enabler of Coca Cola's operations (Cisco, 2007). Brock was able to communicate the strategic direction of the company to Coca Cola's employees demonstrating a consistent and structured business communication strategy. There was improved employee confidence with management of Coca Cola as employees became more satisfied with the type of communication channel introduced by CEO. A survey conducted in the Chicago, Atlanta, Holland and Belgium affiliate companies of Coca Cola revealed that 89 percent of the company's employees were confident in Brock's ability to implement the new strategic direction for the company that would see product sales and profitability increasing (Cisco, 2007). [...]


[...] Business Communication and Success: Coca Cola Company Business Communication and Success: Outline I. Introduction A. A brief introduction and overview of the topic under discussion II. Literature Review A. The aspects and concepts that make up business communication will be highlighted in this part of the discussion III. Business Communication and Success A. Communication and success in business will be discussed in this part of the study as well as the opposite effects of not engaging in business communication IV. Business Communication in Coca Cola A. [...]

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