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Case study of intercultural management: Lenovo

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  1. Introduction
  2. About Lenovo
  3. Analysis of the Values of Lenovo
    1. Source of Values of Lenovo
    2. Development of the Values of Lenovo
    3. The objectives of the Values of Lenovo
    4. The 4 values of Lenovo
  4. Social process of Lenovo
  5. Lenovo and its competitors
  6. Critical values of Lenovo
  7. Changing values of Lenovo
  8. Conclusion

Lenovo is an innovative international technology company, based in the Chinese cultural environment. It was born from the acquisition of the IBM Personal Computing Division by the Lenovo Group.

Today, Lenovo is headquartered in Purchase (NY), and its main activities are directed from Beijing, China and Raleigh, North Carolina, with a global sales coverage with CA $ 13 billion USD (2005). It also employs over 19,000 people worldwide.

Lenovo is a major player in the PC market. It designs and markets quality, and reliable PC's, with cutting edge technology and professional services, and with high added value that enables customers worldwide to increase productivity and competitiveness.

Indeed, the success of Lenovo is credited to its commitment to achieve its objectives thorough the Company values. In addition, we note that Lenovo is not only a Chinese company, but also a multinational player. This gives us the opportunity to analyze the values of the company in the context of globalization and multiculturalism. Thus the management studies about the values of Lenovo will be interesting to marketers.

To study this issue, we conducted studies on Lenovo's business and management by values. We will start by presenting the product and history of Lenovo in the Chinese cultural environment. In the 2nd chapter we will discusses the values of Lenovo as a function of the 4 directions, and in the 3rd chapter we will present the approach, and compares the social values of Lenovo with those of other large companies in the computer sector. Finally, we will analyze the critical challenges of implementing the values, and at the same time it provide for the changing values of Lenovo, and the business strategy according to the advanced values.

Tags: IBM Personal Computing Division, Values of Lenovo, future market in China, intercultural management of Lenovo

[...] c / Implementation of the value A Management Overview of Lenovo (1990) This rulemaking is relevant in the real situation on the Chinese market, as it helps standardize and normalize the regulations, and is based on development and the pursuit of excellence. The culture of discipline (1997) We develop a culture of rigor to form the integrated concept of value, and to combine individual development with the enterprise. "Tagline:" Every year, every day, we refine" The ERP system in information technology in China (1998) This system focuses on the basic function of business processes in enterprise management, by monitoring and controlling the collaboration between the different departments of the company. [...]


[...] Thus the management studies about the values of Lenovo will be interesting to marketers. To study this issue, we conducted studies on Lenovo's business and management by values. We will start by presenting the product and history of Lenovo in the Chinese cultural environment. In the 2nd chapter we will discusses the values of Lenovo as a function of the 4 directions, and in the 3rd chapter we will present the approach, and compares the social values of Lenovo with those of other large companies in the computer sector. [...]

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