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Chipotle Company

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Teacher
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Anderson B.
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documents in English
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case study
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2 pages
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  1. Introduction
  2. About Chipotle Company
  3. Swot analysis
  4. Analysis
  5. Conclusion

Having the ability to reach international markets is one objective for any company in the world. A company such as the Chipotle Company should be in the front line in offering its services overseas. Chipotle has been a fast casual dining experience whose services range from high ad fresh quality meats and vegetables. Meat and vegetables are some of the products in the world that will never run out of demand. Most people will consume the two products due to their health related benefits. In their line for service, Chipotle has since improved their services to ensure that they store cooks and offer food daily with nothing frozen. In addition, the company has since directed its objectives towards their philosophy of Food with Integrity. With enough occupation of the United States, Canada, London and Paris markets, it is time that Chipotle increased presence to the other international markets. Through this expansion, Chipotle will be able to learn new ways to offer their services since the international societies are different and so there is need to study the identified locations to fit in comfortably during business. This report will analyze different locations that we found ideal to expand in and easy to reach the potential consumers of Chipotle services.

This report has further discussed a brief history and current situation of the Chipotle Company. Steve Ellis initialized the company through use of naturally raised livestock. Steve took the efforts of any business proprietor and expanded through the use of investors particularly McDonalds. By teaming up, chipotle was able to grow fast through the markets in the United States. It will not be a task for Chipotle to expand since there are various milestones that the company has engaged in so no ambiguous challenges will be encountered. Chipotle has other bases in Asia and Europe. As you will find in the report, the main strength that Chipotle enjoys is making use of their ingredients that are from viable sources and low marketing costs.

[...] Another thing to be considered is the income of the population. Chipotle services sometimes tend to be expensive and their objectives can only be met if they set up their stores in places where people can afford their services. This report will take into consideration all the related factors of business so as to choose one of the recommended locations among the five. One of the key aspects that any company should always observe is increased presence. Increased presence entails taking services to a wider population that is diverse. [...]


[...] A company such as the Chipotle Company should be in the front line in offering its services overseas. Chipotle has been a fast casual dining experience whose services range from high ad fresh quality meats and vegetables. Meat and vegetables are some of the products in the world that will never run out of demand. Most people will consume the two products due to their health related benefits. In their line for service, Chipotle has since improved their services to ensure that they store cooks and offer food daily with nothing frozen. [...]

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