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Considering the business environment in Brazil, which are the main challenges for a Brazilian professional performing in other countries? Are such challenges similar for a foreign professional working in Brazil?

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  1. Introduction
  2. cultural dimensions explained by Geert Hofstede
  3. The expatriate experiences
  4. Conclusion

Going abroad as a business woman involves dealing with new political, economical, and cultural dimensions. The political aspects could have a striking effect on one's daily life. For example, in Saudi Arabia it is forbidden for women to drive cars. If a businesswoman is used to driving herself around, this change is quite severe. Also, most Western countries have certain requirements as to the hiring of labor with regard to race. Positive discrimination to minorities is evident in most societies.

Regarding the economical aspect, this is most likely the reason one works in another country. Driven by opportunities, this person is seeking a better future for himself/herself. The economic condition of a country will probably determine the field of action a person is in. For example, a businessman in Iran will almost certainly work in the oil and gas industry, whereas a businessman in the US will most likely work in the services sector.

[...] So, challenges for a Brazilian worker who wants to work abroad and those for foreigners who want to work in Brazil are different. Actually it's easier to adapt to the Brazilian culture than to the ?Occidental? culture for instance, which is much more rigid. However, cultural differences between countries will be the most significant change for any person going abroad. Culture includes knowledge, beliefs, arts, morals, laws, customs, and other habits acquired by man and society. Elements of culture include: Dress and appearance, language and communication, sense of self and space, food and eating habits, time and time consciousness, relationships, differences between genders etc. [...]


[...] So one of the main challenges for a Brazilian worker who wants to work abroad will be to participate much in the life of a company, principally if he wants to work in countries like USA, Japan or European countries. Moreover, according to Hofstede, Brazilian workers are very collectivists people, they are good communicants and usually develop great relations with their colleagues. Indeed, Brazilian people are very expansive, happy and talkative. However, most of the developed countries have individualist workers, which could provoke communication problems in the company. [...]

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