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Cyrillus: innovation and competitiveness

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documents in English
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Type
case study
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12 pages
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General public
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  1. General Presentation and Organizational Matter
  2. Products and production
    1. Products
    2. Distribution
    3. Marketing
    4. Competition
    5. Production and stocks
  3. Selling abroad
  4. An ethic programme
  5. Management and motivation

In the XIXth century, Roubaix became the world textiles capital. Its factories were the most modern in the world while its wool exchange was the most influential. Almost two hundred years later, one of the last and most famous wool factory of Roubaix closed in 2000. And yet, several textile corporations like La Redoute, 3 Suisses and Camaïeu are still located in the North of France even as their factories have been gradually relocated in Asia since 1975. Engineering students specialized in textiles are still trained in schools like ENSAIT in Roubaix. Certainly, textiles production doesn't exist any longer in France.

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