Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

Durex: Brand building

Or download with : a doc exchange

About the author

 
Level
Advanced

About the document

Acepublisher .
Published date
Language
documents in English
Format
Word
Type
case study
Pages
2 pages
Level
Advanced
Accessed
0 times
Validated by
Committee Oboolo.com
0 Comment
Rate this document
  1. Introduction
  2. Overview of the European Central Bank
  3. Overview of the US Federal Reserve
  4. Monetary policies implemented by both organizations
  5. Conclusion

The company called Durex, that sells condoms, has a very strong marketing strategy. It does not design products that are either better or worse than its competitors, but has an edge over the others thanks to its excellent marketing and advertising strategies.

With significant investments in marketing, Durex has been internationally recognized as a top brand in terms of quality, safety and reliability. The image and brand awareness is the result of a massive communication campaign that we will discuss in detail. Durex participates actively in the events of the struggle against AIDS and has probably prevented it in many cases. This enables the company to impose itself as the official brand that protects individuals from various diseases.

Tags - Durex, AIDS prevention, Brand building

Top sold for management

Easy-jet's position in the low-cost carrier market: Recommendations for the best strategic plans...

 Business & market   |  Management   |  Research papers   |  06/03/2008   |   .doc   |   4 pages

Strategic management: Celerita Inc. case study

 Business & market   |  Management   |  Case study   |  07/09/2012   |   .doc   |   13 pages

Most rated for management

Conceptual models in strategic management: The Boston Consulting Group growth / share matrix

 Business & market   |  Management   |  Presentation   |  01/16/2009   |   .doc   |   9 pages

Risk management when dealing with foreign exchange (forex)

 Business & market   |  Management   |  Thesis   |  04/08/2009   |   .doc   |   77 pages