Strategic management - the example of Google Enterprise
Case study - 4 pages - Management
Google is a company which was founded in 1998 in Silicon Valley by Larry Page and Sergey Brin. This company was built around the search engine of the same name, which is to say on the Internet. It subsequently developed its business around various Internet services. Segmentation became crucial...
Returned management at Hilton Worldwide
Essay - 9 pages - Management
In the large hotel sector in 2009, there is an arrival of the fifth star. Its arrival was eagerly awaited by professionals because it allows hotels to align French foreign competition and to attract new high-end clientele, and often business with France has a strong power attraction. However,...
Hotel Royal Mercury Crown Brussels - presentation, values and control systems
Case study - 4 pages - Management
Accor is the European leader and global group in hotels and services. Accor operates in 140 countries with over 158,000 employees. With nearly 4,000 hotels worldwide, it has progressed from budget to luxury hotels. Around the world, Accor offers tailored living to its clients. Travel...
Analysis of the structure of the Ups company
Case study - 4 pages - Management
The UPS Company was founded in 1907, and is currently the leading express carrier and largest package delivery company. As a multinational company, it is currently active worldwide and employed 430 000 people (including 2,000 in France), has 147 000 vehicles and 500 planes. It is the ninth...
Strategic Management of General Motors
Essay - 3 pages - Management
What are the general environmental factors that have an impact on General Motors? General Motors (GM) has experienced very hard times since 2000, just as much as any other company in the car industry. That is why GM had to reduce its hourly workers, which means that 35,000 jobs were eliminated....
Roland Perez - The diversity of corporate governance models in Europe
Book review - 5 pages - Management
1) The subject According to Roland Perez, Europe is characterized by a diversity of models for corporate governance (GE) and each model is suited to the geographical area or country. Due to the constant economic and societal transformations, the author shows us that we have witnessed, in the...
Resource management and technological innovation, sheet reading: The Netherlands C., Economics of Innovation (Chapter IV)
Book review - 3 pages - Management
For A. A Alchian, under uncertainty, profit maximization cannot be a rule of action for the firm. Success depends on results, not motivations: the decisions and criteria associated with them do not constitute a basis for understanding the behavior of firms. What is important are the decisions...
Acquisition of Rossignol by Quiksilver
Case study - 29 pages - Management
This document studies the acquisition of Rossignol by Quiksilver for several reasons. First, these two companies are working on a sector that affect us directly in order to know the area of recreation and outdoor sports sector, also called as 'outdoor'. Thus this study directly target...
Joint venture between INPEX and NIOC
Case study - 4 pages - Management
During our second year of study at Inseec, we were taught a number of subjects including Business Ethics. To have a practical approach, we are conducting a study on the joint venture. In our case, we are interested in a joint venture between an Iranian company and a Japanese company. National...
Study of international management of Danone
Case study - 11 pages - Management
Danone aims to be the leader of the food market. Indeed, the group aims to become the world leader in the sectors of water, biscuits and fresh milk products. This choice is justified by growth in these three areas which are recorded above the industry average. It is also a strategic choice on its...
The communication strategy of Axe (2006)
Case study - 25 pages - Management
Axe is a dynamic brand in terms of communication and was chosen to analyze its advertising strategy. It is the name of a deodorant for men and is a product of the Unilever group in France in 1983. Today, the brand is a leader in the field of male deodorant, with a market share of 20%. It is sold...
The brand management and the example of Walt Disney
Case study - 8 pages - Management
The multinational company Walt Disney was founded in 1923 by Walt Disney. Today, it is one of the largest entertainment groups in the world. The company is located in the state of Delaware and is headquartered in Burbank, California. In 2005, the firm had more than 125,000 employees with a...
Resolution of the conflicts: the 8th element of a negotiation described by Fischer and Ury
Case study - 5 pages - Management
This essay does not aim to find the ‘fifth element' of negotiation that will save the world and Bruce Willis at the same time. In this paper we are looking for the eighth element of a negotiation which is aimed to resolve the conflict between two people. Fisher and Ury have given us seven...
Introduction to Technological Management: mobile telephony (2005)
Case study - 10 pages - Management
Initially, the mobile phone had limited technical resources. It was used mainly to call, and to send messages. With the development of the Internet, these phones have evolved and moved into WAP phones. Yet, the potential of this novelty has been limited: it has been extended to consultation of...
The legitimacy of economic patriotism (2006)
Case study - 5 pages - Management
Introduction Beyond the occasional speech advocating its opening, even though it is true that a majority of the barriers have been removed since its establishment, the GATT (established in 1947) remains a desire to preserve the sensitive areas and promote the penetration of domestic products to...
The company EasyGroup
Thesis - 22 pages - Management
Stelios Haji-Ioannou, the "serial entrepreneur", launched EasyJet in March 1995 and in 1998, founded EasyGroup. EasyGroup has the strategy that every company bearing the name "easy" should refocus its activities by reducing costs, and have lower priced products but by keeping a wide margin....
Strategic management: the Game theory (2006)
Case study - 10 pages - Management
Game theory studies the behavior of individuals in situations of antagonism, and seeks to identify optimal strategies. Seemingly very different situations can sometimes be represented with similar incentive structures constituting all examples of the same game. Game theory is becoming an...
The role of ethics in the company (2006)
Essay - 62 pages - Management
The place of ethics in the company raises many questions: What areas are covered by corporate ethics? Is it an element of corporate reputation for external use? Does it create a new social climate within the company? However, a major problem has been presented from the beginning of this work. It...
Michael Hammer's guide for management
Book review - 10 pages - Management
Michael Hammer, a researcher at the prestigious Massachusetts Institute of Technology, is one of the leading world specialists in business management theory. As a teacher and researcher, he also works with management teams of several large global companies and helps them anticipate fundamental...
Eight conditions to become a good manager/coach
Case study - 3 pages - Management
Although workplaces and management styles have changed dramatically in recent decades, the old attitudes of command and control management are still dominant in many companies. This management approach means that managers must tell employees exactly what to do, when to do and how to do the tasks....
The communication campaign of Schweppes
Case study - 4 pages - Management
When considering the product of Agrum Schweppes', the question before us is: Why does the product meet difficulties and how do we raise the issue? Following this study, we come to the conclusion that Schweppes is an internationally known brand, recognized by its taste, and study its strength...
Ergonomics as a participative step
Case study - 8 pages - Management
Over the last twenty years, there has been a host of literature and several studies on participatory ergonomics. In our view, this situation stems from at least three reasons. There was a change in society and in organizations promoting participation. On the other hand, as was proven...
The Hydro Quebec company and organizational changes
Case study - 4 pages - Management
The Hydro Quebec Company is owned by the Government of Quebec. It is responsible for the generation, transmission and distribution of electricity in energy sources of Quebec. Its headquarters are located in Montreal. Hydro Quebec was born in 1944; its goal was to serve the Montreal area by...
The reduction of the variability of the behaviors: Case study of the hotel industry
Case study - 8 pages - Management
This document develops and presents the organizational model within the Novotel London Tower Bridge. During the preparation of this work, we spoke with Mr Fontagne, Assistant General Manager of the company, and have subsequently decided to study more precisely about the role of this...
Strategic management of De Beers
Essay - 18 pages - Management
In 1888, De Beers Mine appeared following the emergence of global monopoly of De Beers over 90% of the prevailing world market for rough diamonds for over a century. In 1933, Ernest Oppenheimer founded the Diamond Corporation Ltd., which includes most of South African producers and the Central...
Review of "Thinking communication" by Dominique Wolton
Book review - 10 pages - Management
Communication is one of the strongest symbols of the twentieth century. Its ideal is to bring people, cultures and values at the heart of the European democratic model. Moreover, the success of communication is such that many people combine media and new technologies. But are they right? Does...
Pettigrew and operational changes
Essay - 4 pages - Management
Most large companies currently operate in rapidly changing environments. This observation led organizations to examine the levers that could speed up or slow down the deployment speed of change within it. We'll see which are the concepts of Andrew Pettigrew in the field of business change....
Theoretical and practical study of CRM strategy in Societe Generale Algeria
Dissertation - 69 pages - Management
Traders have always tried to enhance the wealth represented by their customers. The market was large with a strong demand, and it was enough to offer a good product to be sold easily. Today, competition and supply are such that the buyer moves from one provider to another, because they are forced...
Chester Barnard: Theory of the leadership
Book review - 5 pages - Management
Introduction Chester Irving Barnard is an important author in the field of Management Science. Although his theories are not often used they are significant for this area. His theory of the organization is an innovative concept which integrates the functions of the management that lead to the...
Is internationalization a form of survival for large distribution?
Dissertation - 59 pages - Management
In the early 1960s, the Fordist economic system emerged in France, especially through takeovers of U.S. multinationals in French companies and the reconstruction effort after the war. The market is huge and the development of the supermarket is inseparable from the rise of consumer society. The...
