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31 Dec 2010
doc

E-Branding in the Swiss hotel industry

Thesis - 25 pages - Management

This research studies the evolution of traditional branding to e-branding within the context of the Swiss hotel industry. From a study of the database of 2448 hotels in Switzerland, this research explored the various domain names in use among them. This is based on several criteria such as:...

31 Dec 2010
doc

Five forces of the model to support AREVA (2010)

Thesis - 6 pages - Management

In order to deal with the consequences of globalization and the internationalization of trade, countries have come up with growing energy needs. Emerging countries are investing heavily in infrastructure and need electricity to power them.The United States alone account for 25% of global...

31 Dec 2010
doc

Ikea - Easyjet: a common low-cost concept

Case study - 8 pages - Management

How is the choice of a comparison between two companies which are not operating in the same segment motivated? Indeed, nothing (or almost nothing) seems common between Ikea and EasyJet, except that 'if you look closely, you can perceive a common basis, a concept that both companies have made...

31 Dec 2010
doc

Internal control and risk management: Application to Eurostar

Thesis - 6 pages - Management

The Eurostar Group is an EEIG (European Economic Interest E) which is responsible for managing commercial passenger service on the Paris London route among others. The fleet of 27 trains is owned by three companies belonging to the EEIG (SNCF, SNCB and EUKL). Each of these three companies is...

31 Dec 2010
doc

Management report: The Clarins group

Case study - 16 pages - Management

In 1954, Jacques Courting opened beauty salons in France under the name of Clarins. To complement the activities of these institutions and to benefit all women with his long experience, Jacques Courting decided to create effective products to be used at home in the early 1960s. The team included...

31 Dec 2010
doc

Windsor Deluxe: a luxury hotel in Alexandria

Case study - 4 pages - Management

The tourism sector is undergoing a sea change. Spurred on by economic globalization, we are witnessing a dramatic increase in tourism and therefore increased competition; however, tourism remains very sensitive to the economical, political, social and security conditions. Consumers are spending...

31 Dec 2010
doc

Establishment of an H&M store in Morocco: Inter-cultural variables and organization

Thesis - 16 pages - Management

Intercultural management aims to make us work and reflect on the well defined cultural differences between people involved in the inner workings of the enterprise. Indeed, the cultural differences encountered when setting up a company in a foreign country should not cause problems. On the...

30 Dec 2010
doc

The speed of innovation and the impact of Moore's law

Case study - 4 pages - Management

Gordon Moore, co-founder of Intel, formulated a law in 1965 stating that the speed and power of computers doubles every 18 months at constant cost (it is actually the story of transistor density on the silicon wafer). To offer a simple example: if I buy a computer today for 1000 Euros, it will be...

30 Dec 2010
doc

IKEA: Leadership and organizational culture

Case study - 9 pages - Management

It all began in 1943, when a young man Ingvar Kamprad, 17 years old, decided to create his own company, starting from a reward from his father for having finished his studies. This small company located at Agunnaryd in Sweden has now become a major performer in the world of organizations,...

30 Dec 2010
doc

'The third dimension of management', Robert R. Blake and Jane S. Mouton (1987) - foreword, chapters I and II: The grid of managerial development

Case study - 4 pages - Management

Theoreticians Robert R. Blake and Jane S. Mouton were the first to theorize on the dynamics of organizations. The most recognized part of their work relates to the grid of managerial development, which they developed. It conceptualizes management according to the various styles of leadership....

30 Dec 2010
doc

Inclusion of employees in the collective performance of companies

Case study - 4 pages - Management

As part of the discussions initiated in February 2009 by the President of the Republic on the distribution of value added, the Movement of French Enterprises or ‘Mouvement des enterprises de France' (MEDEF), formulated last July, several proposals to develop the employee savings, considered...

30 Dec 2010
doc

Dominos pizza - Failures and key success factors

Case study - 8 pages - Management

With beginning of the year 1960, the pizza pie registered such an obsession in the USA that many specialized chains were created in order to answer the requests. The first Dominos Pizza opened in 1960 in the State of Michigan. In order to meet the needs of its customers, the students of the...

30 Dec 2010
doc

Managerial analysis of companies based in the Netherlands

Case study - 4 pages - Management

Firstly, what is striking in the Netherlands is the common company spirit, this belief is generalized in the capacities of man to act and progress. This cultural aspect then induced a direction of pluralism, mediation and even negotiation. The Netherlands are the crossroads, crossed and...

30 Dec 2010
doc

The management of innovations at Google and its incubator, Google Labs

Thesis - 8 pages - Management

Founded in 1998 by two students of Stanford, who have become billionaires since then, the Google Company managed in less than 5 years to become the world leader in its branch of industry, the search for contents on the Internet. In just a decade, founders Larry Page and Sergey Brin where joined...

30 Dec 2010
doc

The management of the supply chain of Domaine de la Motte

Case study - 5 pages - Management

Description of activity The Domaine de La Motte is not far from Narbonne which is in the heart of Languedoc Roussillon. It includes nearly 175 acres of vineyards in Australia and specializes in the production of Chardonnay. The production area is mainly reserved for brands such as the...

29 Dec 2010
doc

Apple Inc. brand and SWOT analysis

Thesis - 9 pages - Management

The company Apple Inc. is an innovative company operating in the sphere of multimedia and high technology as the 7th largest global manufacturer. It is present in both hardware and software production. It also provides online services (iTunes).It is very important to know and understand...

29 Dec 2010
doc

Los Angeles, the anti-model of New York

Case study - 3 pages - Management

New York represents the very model of the global city. In such a city, combining the command centers in a city center is extremely important. Faced with this model, Los Angeles appears as an anti-model focusing primarily on the "suburbs". Will Los Angeles be the model city of the 21st century?...

28 Dec 2010
doc

Overview of management in Mars and Co. consulting firm

Thesis - 9 pages - Management

Mars & Co is a consulting firm specializing in strategic management. The company was established in 1979 by Dominique Mars who is the current president. Mars & Company is a limited liability company (LLC) which started in France with a capital of $17,600. Dominique Mars was born in Neuilly Sur...

21 Dec 2010
doc

Business Research Method: Study on Organizations in Dubai Media City (DMC) and Dubai Internet City (DIC)

Thesis - 7 pages - Management

Teleworking has lately obtained a substantial allowance of vigilance both in the academia and expert world, as one of the amazing alterations in enterprise practices (Morgan, 2004). In the last couple of years, we have seen an expanding interest in the notion of teleworking, especially in Europe...

21 Dec 2010
doc

Trends and Innovations in Knowledge Management and CRM

Thesis - 4 pages - Management

Kalakota & Robinson (2001) state that ‘CRM is an integrated sale, trading, and service scheme that precludes lone showmanship and that counts on coordinated enterprise-wide actions.' Tiwana (2001) states that ‘CRM is a blend of enterprise methods and expertise that aims to realize a...

20 Dec 2010
doc

Study of Latin American societies in the context of urbanization

Case study - 5 pages - Management

One way to understand Latin American societies is to examine issues that cause conflict. These are most common when management tangles with urbanization, this has become a central issue, particularly since the late 1980s that saw the emergence to the "urban crisis" [1] . The articles in this...

13 Dec 2010
doc

Risk Management: Amazon.com

Thesis - 24 pages - Management

As the industry leader with largest market capitalization amounting to $79.48billion, Amazon.com (AMZN) is exposed to more risk compared to the others. The risk that affected Amazon the most is Operational risk. Due to the business environment which comparably new to others, Amazon has to go...

13 Dec 2010
doc

Iggy's Bread of the World: A Case Study

Case study - 4 pages - Management

Problem statement: Igor and Ludmilla Ivanovic, owners of Iggy's Bread of the World, have suffered a major collapse of the core culture of the organization following a fast and massive expansion. If the core values and culture that brought Iggy's initial success is not restored, the fast and...

13 Dec 2010
doc

Nespresso: Customers Benefits

Case study - 7 pages - Management

Nespresso, currently the market leader, has always offered coffee machines to suit everybody, for professionals and the general public. The success of the brand relies on increased consumption, and a strong want by the company to meet customer expectations. It can be any type of Nespresso...

13 Dec 2010
pdf

Heineken company: Value Based Management

Case study - 20 pages - Management

The Heineken family entered the beer business in 18641, when Sir Gerard Adriaan Heineken bought a brewery in the heart of Amsterdam. Over the past 140 years, three generations of the Heineken family have built and expanded the brand and the company worldwide. In recent figures, the company has...

10 Dec 2010
doc

Strategic Management: Starbucks

Thesis - 9 pages - Management

Starbucks is an American company selling coffee cup to customers in their own stores all around the world. This firm is more present in manufactured countries such as in the North American and East Asian areas and also in Europe. Nevertheless, the area that we are concerned is Europe and...

01 Dec 2010
doc

The factory of large distribution: Bonduelle de Lallio, Italy

Case study - 8 pages - Management

The choice of destination for my internship was not easy: I had a lot of tracks across Europe, but only one interested me: the plant Lallio Bonduelle, near Bergamo (40km from Milan) in Italy. After finding an internet shared apartment near the factory, I decided I was then left for a month in...

24 Nov 2010
doc

Strategy of the IKEA group - published: 24/11/2010

Thesis - 20 pages - Management

Ingvar Kamprad, a young Swede, finished his studies in 1943 and went on to establish a small company, which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...

24 Nov 2010
doc

How did HRM allow Alcatel to adapt to changes posed by the changing market?

Thesis - 9 pages - Management

We were on the lookout for a company that was willing to provide us with the information for our investigation file. We had a consultant in our midst, who put us in contact with several companies like Bouygues, Dassault and Alcatel. We wrote several letters explaining the purpose of our approach...

24 Nov 2010
doc

Crisis management: mattel (2008) - published: 24/11/2010

Case study - 5 pages - Management

Mattel has been regarded as the undisputed leader in the global toy market. However, the company had experienced several problems during the second half of 2007, which led to the image of the company being tarnished. Many toys were recalled and this incident was widely reported by the media....